Learn more about what’s in our products
Aqua
Dissolves substances or ingredients.
Benzyl Alcohol
Helps ensure our products remain free of unwanted bacteria, yeast and mould.
Beta Carotene
Adds colour to our products.
BHT
Prevents our products from degrading over time.
Blue 1
Adds colour to our products.
Calcium Peroxide
Removes stains from the inside and outside layers of your teeth to make them whiter.
Calcium Pyrophosphate
Helps clean and polish your teeth.
Caprylic/Capric Triglyceride
Helps mix the flavour and sweeteners in our toothpaste beads.
Carbomer
Helps thicken, mix, gel or stabilise our products for good consistency.
Carrageenan
Helps thicken, mix, gel or stabilise our products for good consistency.
Cellulose Gum
Thickens and stabilises our products for good consistency.
Cetylpyridinium Chloride
Helps to fight bacteria and prevent and reduce plaque and gingivitis.
Charcoal Powder
Helps give our toothpaste an opaque appearance and also has whitening benefits in certain quantities.
Citric Acid
Helps to create an ideal pH in our products.
Cocamidopropyl Betaine
Foaming agent that helps remove debris from your teeth.
D&C Red No. 33
Adds colour to our products.
D&C Yellow No. 10
Adds colour to our products.
Dicalcium Phosphate Dihydrate
Helps to clean and polish your teeth.
Dimethicone
Used to mix ingredients in our products.
Disodium Phosphate
Helps to create an ideal pH in our products.
Disodium Pyrophosphate
Helps to create an ideal pH in our products.
FD&C Blue No. 1
Adds colour to our products.
FD&C Green No. 3
Adds colour to our products.
FD&C Red No. 40
Adds colour to our products.
FD&C Yellow No. 5
Adds colour to our products.
FD&C Yellow No. 6
Adds colour to our products.
Flavour
Used to freshen your breath and to improve the taste of our products.
Gelatin
Gives shape to the beads in some of our toothpaste formulas.
Glycerin
Prevents our products from drying out.
Green 3
Adds colour to our products.
Helianthus Annus (Sunflower) Seed Oil
Used to mix ingredients in our products.
Hydrated Silica
Helps clean and polish your teeth.
Hydrogen Peroxide
Cleanses and soothes irritation of your mouth.
Hydrogenated Coconut Oil
Retains moisture in our products, provides flavour, and is known for its moisturising benefits.
Lactose Monohydrate
Improves the appearance of our products.
Methylcellulose
Thickens and stabilises our products for good consistency.
Methylisothiazolinone
Helps ensure our products remain free of unwanted bacteria, yeast and mould.
Mica
Improves the appearance of our products.
Microcrystalline Cellulose
Thickens and stabilises our products for good consistency.
Mineral Oil
Used to mix ingredients in our products.
Paraffinum Liquidum
Used to mix ingredients in our products.
PEG-12
Provides consistency to the product.
PEG-40 Castor Oil
Prevents the liquids in our products from separating.
PEG/PPG-116/66 Copolymer
Provides consistency to the product.
Pentasodium Triphosphate
Helps protect your teeth from stain build-up.
Phosphoric Acid
Helps to create an ideal pH.
Poloxamer 338
Prevents liquids from separating.
Poloxamer 407
Prevents our products from separating.
Polyethylene
Thickens our products for good consistency.
Polysorbate 20
Used to mix ingredients in our products.
Potassium Nitrate
Used to help reduce hypersensitivity in your teeth.
Potassium Sorbate
Helps ensure our products remain free of unwanted bacteria, yeast and mould.
Propylene Glycol
Prevents liquids from separating.
PVM/MA Copolymer
Helps retain active ingredients on your teeth and gums.
PVP
Thickens our products for good consistency.
Red 33
Adds colour to our products.
Red 40
Adds colour to our products.
Silica
Helps clean and polish your teeth.
Simethicone
Helps create an ideal level of foaming in our toothpaste.
Sodium Acrylates/ Methacryloylethyl Phosphate Copolymer
Forms a barrier on your teeth to prevent future stains.
Sodium Benzoate
Protects products from growing bacteria, yeasts and mould.
Sodium Bicarbonate
Helps clean and polish your teeth.
Sodium Citrate
Helps to create an ideal pH in our products.
Sodium Fluoride
Helps protect your teeth against cavities.
Sodium Hydroxide
Helps to create an ideal pH in our products.
Sodium Lauryl Methylcellulose
Thickens and stabilises our products for good consistency.
Sodium Lauryl Sulfate
Foaming agent that helps remove debris from your teeth.
Sodium Monofluorophosphate
Helps protect your teeth against cavities.
Sodium Phosphate
Helps to create an ideal pH in our products.
Sodium Saccharin
Helps provide sweetness to our products.
Sorbitol
Helps moisten your mouth.
Stannous Fluoride
Helps to prevent cavities and gingivitis and protects against sensitivity.
Sucralose
Helps provide sweetness to our products.
Tetrapotassium Pyrophosphate
Controls tartar to protect your teeth from stain build-up.
Tetrasodium Pyrophosphate
Controls tartar to protect your teeth from stain build-up.
Titanium Dioxide
Adds colour to our products.
Tricalcium Phosphate
Helps clean and polish your teeth.
Trimethylsiloxysilicate/Dimethiconol Crosspolymer
Helps our toothpaste to stick to the surface of your teeth.
Trisodium Phosphate
Helps to create an ideal pH in our products.
Water
Used to dissolve ingredients.
Xanthan Gum
Thickens and stabilises our products for good consistency.
Yellow 10
Adds colour to our products.
Yellow 5
Adds colour to our products.
Yellow 6
Adds colour to our products.
Zinc Oxide
Helps fight against bad breath.
Zinc Phosphate
Stabilises the ingredients in our products.
Zinc Phosphate
Stabilises the ingredients in our products.
Zinc Phosphate Tetrahydrate
Helps to create an ideal pH in our products.
