Total protection*
from dental problems

• This is the most patented toothpaste globally^ with more than 125 patents
• This technology works with the natural chemistry and biology of the entire mouth delivering complete oral health protection
• Colgate Total is proven to reduce plaque and gingivitis, reduce sensitivity, reduce bacterial growth on teeth-tongue-cheeks-gums and protect your mouth against all kinds of bacterial growth-led problems (including cavities), reduce stains and stain intensity, reduce bad breath,  prevents enamel erosion and is specially formulated to reduce tartar buildup at the gum line
• Thus, Colgate Total is indeed a complete oral health protection toothpaste

^From the house of Colgate