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I’ve heard that there’s a new Colgate Total toothpaste that is available. Is that true?
Yes. Colgate is committed to offering the most advanced products to meet the evolving oral care needs of our consumers. Starting February 2019, we are replacing the original Colgate Total with a reinvented formula, which is the result of more than a decade of development, including dozens of laboratory and clinical studies.
Colgate Total’s new pro-active technology fights germs not just on teeth, but also your tongue, cheeks and gums for 12 hours**, so that your whole mouth is healthy. New Colgate Total’s revolutionary formula delivers more benefits than it has ever before. -
How does the new Colgate Total compare to the old one?
The new Colgate Total delivers more benefits than it has ever before! It provides excellent protection against plaque, gingivitis, stains, tartar and cavities whilst providing additional new benefits including anti-sensitivity benefit across the range, seeking and fighting germs for enamel protection, instant neutralization of odors associated with bad breath and new improved flavors that will leave your mouth clean and fresh.
Unlike ordinary toothpastes that protect only teeth*, Colgate Total fights germs not just on teeth, but also your tongue, cheeks and gums for 12 hours**, protecting your whole mouth.