Benefits

STAINS

New Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

*vs. non-whitening non-antigerm fluoride toothpaste
BAD BREATH

New Colgate Total now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours
CAVITY

New Colgate Total's unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages
ENAMEL

New Colgate Total now seeks & fights germs for 12 hours* and keeps your enamel strong & protected

*with 4 weeks continued use
PLAQUE

New Colgate Total reduces germs plaque build-up and forms a protective layer that continues to fight germs for 12 hours*

*with 4 weeks continued use
GINGIVITIS

New Colgate Total fights germs build-up along the gum line and improves gum health.

*with continued use
TARTAR

New Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack germs, the source of tartar
SENSITIVITY

New Colgate Total now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

*with continuous use

See More Colgate Total Products

FREQUENTLY ASKED QUESTIONS

I’ve heard that there’s a new Colgate Total toothpaste that is available. Is that true?

Yes. Colgate is committed to offering the most advanced products to meet the evolving oral care needs of our consumers. Starting February 2019, we are replacing the original Colgate Total with a reinvented formula, which is the result of more than a decade of development, including dozens of laboratory and clinical studies.

Colgate Total’s new pro-active technology fights germs not just on teeth, but also your tongue, cheeks and gums for 12 hours**, so that your whole mouth is healthy. New Colgate Total’s revolutionary formula delivers more benefits than it has ever before.
How does the new Colgate Total compare to the old one?

The new Colgate Total delivers more benefits than it has ever before! It provides excellent protection against plaque, gingivitis, stains, tartar and cavities whilst providing additional new benefits including anti-sensitivity benefit across the range, seeking and fighting germs for enamel protection, instant neutralization of odors associated with bad breath and new improved flavors that will leave your mouth clean and fresh.

Unlike ordinary toothpastes that protect only teeth*, Colgate Total fights germs not just on teeth, but also your tongue, cheeks and gums for 12 hours**, protecting your whole mouth.