Benefits
- Helps gently clean sensitive teeth and gums
- Helps minimize pressure on gums
- Ensures better control while you brush
In a survey conducted by Colgate, 80% of dentists responded that using excessive force while brushing is a cause of sensitivity*. You don't need to brush vigorously for a great clean; rather, it's about technique.
*National dentist survey with over 1900 respondents
In oral care, there is never a reason to choose a hard toothbrush. Hard bristles are more likely to wear away your teeth's enamel and your gums. If only long, vigorous brushing makes your mouth feel clean, you could be doing more damage than good to your teeth and gums with a hard bristled toothbrush.
When the enamel that protects our teeth gets thinner, or when gumline recedes, the underlying surface, the dentin loses its protective layer. This exposes the nerve endings inside our tooth to hot, cold, acidic or sticky foods, resulting in the characteristic sharp painful sensation.
When the enamel that protects our teeth gets thinner, or when gumline recedes, the underlying surface, the dentin. it exposes the nerve endings inside our tooth to hot, cold, acidic or sticky foods, resulting in the characteristic sharp painful sensation.
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