Tooth sensitivity is caused when gums recede and parts of your teeth are exposed. Hot, cold, or sweet, sensations are then carried directly to the nerves causing painful sensitivity. The Colgate Sensitive Everyday Protection toothpaste formula soothes the nerve ends and builds a protective shield providing relief from sensitivity. It provides long term relief with regular use, and improves protection against sudden shocks of pain.

A Colgate® Sensitive® product
Colgate® Sensitive® Everyday Protection

INGREDIENTS
Sorbitol, Glycerin, Silica, Potassium Nitrate, Polyethylene Glycol 600, Sodium Lauryl Sulphate, Sodium Carboxymethyl Cellulose, Flavor, Tetrasodium Pyrophosphate, Sodium Saccharin, Xanthan, Sodium Fluoride, CI 42090, in aqueous base.

Soothes the Nerve Ends and Builds a Protective Shield Providing Relief from Sensitivity

Repairs enamel

Provides fast relief within 2 weeks when used 2x a day

Provides long term relief with regular use
CONDITIONS PREVENTED

Tooth sensitivity

Enamel problems

Cavities

Bad breath