• New Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

    *vs. non-whitening non-antigerm fluoride toothpaste

  • New Colgate Total now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours

  • New Colgate Total's unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages

  • New Colgate Total now seeks & fights germs for 12 hours* and keeps your enamel strong & protected
    *with 4 weeks continued use

  • New Colgate Total reduces germs plaque build-up and forms a protective layer that continues to fight germs for 12 hours*

    *with 4 weeks continued use

  • New Colgate Total fights germs build-up along the gum line and improves gum health.

    *with continued use

  • New Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack germs, the source of tartar

  • New Colgate Total now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

    *with continuous use