Colgate Optic White Purple

Colgate® Optic White® Purple Serum

Use on top of routine for a teeth whitening boost

Colgate Serum Liquid Campaign_Above the Fold

Colgate Optic White Purple

Colgate® Optic White® Purple Serum

Use on top of routine for a teeth whitening boost

Benefits

Whiter Teeth

Staining

Colgate’s first ever Purple Serum for a whitening boostᴼ anytime! Inspired by the colour theory, the Optic White Purple Serum instantly colour-corrects yellow tones*.

Key Benefits

- Teeth whitening

- Removes surface stains

- Enamel safe

- Refreshing mint and yuzu flavour

- Clinically tested technology

- Slick and smooth serum texture

How to Use

Pump: 1 pump per use. Wipe nozzle as needed.

Purple: For best results, apply with a toothbrush for 2 minutes.

Smile: Expel excess and rinse mouth. Get ready to smile!

^{*for temporary efficacy}

^{ᴼvs. brushing with Colgate non-whitening toothpaste alone}

Superior colour correction

A whitening boost you need

Enamel safe

Is it safe for my teeth, and will it cause any irritation?

Optic White Purple Serum is enamel safe, and safe for daily use.

When should I use it?

It is recommended to use Optic White Purple Serum as an addition to your oral care routine for a whitening boostᴼ when needed. This product is not a replacement for toothpaste.