The new Colgate Total Active Protection Charcoal Deep Clean Toothpaste formula contains a unique system that stabilizes the active ingredient, ensuring superior⁵ performance that helps prevent problems before they start, while providing 12 hour whole mouth protection² and long lasting preventative benefits against the root cause of many common oral care problems⁵. Formula, with micro-charcoal particles, helps clean teeth and remove surface stains.
²after 4 weeks continued use
⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Gum Care Toothpaste is 3X more effective at fighting a root cause² and provides 12-hour whole mouth protection¹. Its uniquely designed formula helps prevent gum problems⁴ and is formulated with a lower surfactant level, breaking down into a gentle foam suited for those prone to gum issues.