Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

The Colgate® 360° Charcoal Gold Soft Toothbrush features charcoal-infused spiral bristles with slimmer tips*, designed to effectively clean teeth, tongue, cheeks, and gums. These bristles reach deeper in between teeth and along the gumline**, helping to remove surface stains and promote a whiter, brighter smile

*vs Colgate's own ordinary end rounded bristles

**vs Colgate's own ordinary flat trimmed toothbrush

The Colgate^® 360° Charcoal Medium Toothbrush features charcoal-infused tapered bristles*, effectively supporting deep cleaning and brightening your smile by removing surface stains.

Noticeable long lasting freshness with Peppermint taste.