Colgate® Total
Helps remove surface stain for whiter-looking teeth.
The new Colgate® Total Whitening Toothpaste, for Active Prevention, helps to fight the root cause of 8 oral health problems - Gum Problems, Plaque, Tartar, Sensitivity, Enamel Erosion, Stains^, Bad Breath, and Cavities.
Its Powerful, Patented, Preventative Technology is clinically proven to provide 24-hour antibacterial action*, which provides long-lasting preventative benefits against bacteria to help prevent oral care problems before they start. This formula contains a unique system that stabilises our active ingredient and is designed for superior*** performance to help prevent many common oral care issues.
*2x daily brushing with 4 weeks continued use
#oral care issues caused by plaque bacteria, stains and food acids
***vs. non-antibacterial fluoride toothpaste
^extrinsic stains
Is the new Colgate® Total as good as the old one?
The new Colgate® Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient stannous fluoride. The presence of the bioactive stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel erosion prevention, gum problems prevention and anti-cavity benefits as well. The technology allows for more unique brushing experiences across the new Colgate® Total portfolio, as the main sensorial levers have been customised to each variant.
Is the new Colgate® Total toothpaste as effective as the old one?
Yes, in fact, the new Colgate® Total Active Prevention provides 24-hour antibacterial protection for your whole mouth - teeth, tongue, cheeks, and gums, with twice daily brushing after 4 weeks of continuous use.
How to use Colgate® Total to prevent oral care issues?
Use Colgate® Total Toothpaste twice daily to actively prevent against oral care problems before they start.
Step 1: Use Colgate® Total Toothpaste with Colgate® Gentle Gum Care Toothbrush to brush your teeth for 2 minutes.
Step 2: Use Colgate® Plax Mouthwash to rinse your mouth for 30 seconds.
