NEW COLGATE® TOTAL®  12 PRODUCTS

BENEFITS

  • Stains

    New Colgate Total’s superior whitening action helps to remove surface stains for a whiter smile*

    *vs Colgate’s own ordinary flouride toothpaste.

  • Fights bad breath

    Colgate's unique clinically proven formula, with ON12 Complex, helps neutralize bad breath germs for a healthier mouth and long-lasting fresh breath* with regular brushing.

    *with regular brushing.

  • Cavity protection

    Helps prevent against cavities.

  • Enamel protection

    Helps strengthen enamel.

  • Fights plaque

    Helps reduce germs for a clean mouth and a healthier smile*

    *vs Colgate’s own ordinary flouride toothpaste.
     

  • Gum care

    Colgate’s unique clinically proven technology helps to prevent plaque build-up and promotes gum health.  

  • Fights tartar

    Helps reduce germs for a clean mouth and a healtheir smile.

  • Sensitivity relief

    Helps relieve sensitivity.

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