Colgate Max White Purple Teeth Whitening Serum

Our after-brushing purple teeth whitening booster has a dual-action formula for immediate colour correction* and lasting¹ teeth whitening results!

Colgate Max White AHW Campaign_Above the Fold

Colgate Max White Purple Teeth Whitening Serum

Our after-brushing purple teeth whitening booster has a dual-action formula for immediate colour correction* and lasting¹ teeth whitening results!

Benefits

Whiter Teeth

Staining

Better Breath

Unlock instant brilliance* and confidence with the Colgate Max White Purple Serum. Our after-brushing purple teeth whitening booster has a dual-action formula for immediate colour correction* and lasting¹ teeth whitening results!
Our purple serum, with colour-correcting technology, instantly* whitens using optic brighteners for a light reflecting smile and, with micro-polishing minerals, it removes surface stains² to help whiten teeth.
It’s powered by clinically tested technology and works from the very first use for a smile that dazzles. In fact, 8 out of 10 of people experienced a boost to the whiteness of their teeth³.
And with a refreshing mint and citrus flavour, it’ll leave you with fabulously fresh breath! Plus, it’s enamel-safe for daily use.

*Instant effect is temporary.
¹By removing surface stains with twice daily brushing. Individual results may vary.
²With continued use.
³After 14 days of continued use, 76 subjects, UK consumer test 2024

Inactive Ingredient(s)

Glycerin, Aqua, Hydrated Silica, PEG-12, Aroma, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, Eugenol, Limonene, CI 17200, CI 42090.

What's the difference between this purple serum and toothpaste?

A toothpaste is meant to be used twice daily as it contains fluoride that provides cavity protection, while our Colgate Max White Purple Serum is meant to be used as a booster to instantly whiten* after you’ve brushed.

How does Colgate Max White Purple Serum work?

It contains a dual-action formula for instant colour correction* & lasting¹ whitening results. It does this by using the colour purple to cancel out yellow, leaving you with great whitening results! And with micro polishing minerals, it also removes surface stains².

Does Max White Purple Serum replace my toothpaste?

No, our Max White Purple Serum does not replace toothpaste because it doesn’t contain fluoride or provide cavity protection.

When and how often should I use the purple serum?

You should use our purple serum after you brush your teeth and can use it every day or when you need a whitening boost. Just apply one pump to your toothbrush, then brush for two minutes. Spit out the excess and rinse your mouth thoroughly after each use.

Is the purple serum safe and is it suitable for daily use?

Our Colgate Max White Purple Serum is enamel safe for daily use and should not cause any irritation.