Colgate Total

Colgate Total Whitening Toothbrush

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Colgate Total Whitening Toothbrush

Manual toothbrush helps fight the root cause¹ of cavities, plaque, gum problems, bad breath, tartar build up and surface stains

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Colgate Total Whitening Toothbrush

Manual toothbrush helps fight the root cause¹ of cavities, plaque, gum problems, bad breath, tartar build up and surface stains

Benefits

Reduce Plaque

Gum health

Better Breath

Control Tartar

Staining

Brush your way to a healthy smile with the Colgate Total Whitening toothbrush. Designed for active prevention, this toothbrush for teeth whitening helps to fight the root cause¹ of cavities, plaque, gum problems, bad breath, tartar buildup and surface stains.
The teeth whitening toothbrush enables rapid foaming action for deeper² toothpaste delivery. With specially designed floss-tip bristles, this manual toothbrush reaches stains along the gumline and between teeth, all while removing surface stains to stop stain buildup. The toothbrush also helps to clean those hard-to-reach places that are most prone to dental problems, thanks to high-density tufting and 2X more bristles³. What’s more, the packaging is both recyclable and easy to open.
Your healthiest smile starts by brushing your teeth with Colgate.
¹Helps remove plaque with regular brushing.
²Vs an ordinary flat trim toothbrush. Not intended to replace flossing.
³Vs Colgate Extra Clean Toothbrush.
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For markets where Total Toothpaste and Mouthwash are available: replace the last line of copy with this and add disclaimer
When used with Colgate Total toothpaste and Colgate Total mouthwash, Colgate Total Whitening Toothbrush is 15x more effective at fighting a root cause⁴ in just 1 week.
⁴Bacterial plaque reduction by using together Total toothpaste, toothbrush, mouthwash vs. fluoride toothpaste and ordinary flat-trim manual toothbrush, with 1 week continued use.

How often should I replace my toothbrush?

You should replace your toothbrush when it begins to show wear or every three months, whichever comes first. It's also very important to change your toothbrush after you've had a cold, because the bristles can collect germs that can lead to reinfection.

Can I get even stronger protection, faster?

Absolutely! When you use our Colgate Total toothpaste, toothbrush and mouthwash together, it’s up to 15X more effective at fighting a root cause of many common oral care issues¹ in just 1 week with continued use. Also, 100% of people who used all three together had improved mouth protection in just 3 weeks² and reduced risk of many common oral health problems such as gum problems or cavities.

¹Bacterial plaque reduction by using together Total toothpaste, toothbrush, mouthwash vs. fluoride toothpaste and ordinary flat-trim manual toothbrush. (with 1 week continued use)
²Reductions in plaque and gum problems vs baseline in a clinical study using the 3 products together.

Why should I replace my toothbrush every three months?

You should replace it every three months because a new toothbrush:
– Cleans 95% better*
– Is gentle on gums
– Prevents bacteria from building up on the toothbrush
*In removing plaque between teeth after 12-week use of a new flat-trim toothbrush vs. a three month old flat-trim toothbrush

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