Colgate Total

Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste

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Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste

Name: Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste
Brand: colgate

Toothpaste that's 3X more effective¹ at fighting a root cause of many oral health problems

Colgate Total TP Campaign_Above the Fold

Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste

Toothpaste that's 3X more effective¹ at fighting a root cause of many oral health problems

Benefits

Gum health

Reduce Plaque

Control Tartar

Reduce Sensitivity

Protect Enamel

Staining

Better Breath

Prevent Cavities

"Upgrade to the toothpaste that fights a root cause¹ to help stop oral health problems before they start. Introducing Colgate Total Active Prevention + Gum Care & Sensitivity. Our toothpaste has a new formula and has been scientifically designed for active prevention to help keep your smile as healthy tomorrow as it is today. It’s 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². Our toothpaste is not just clinically proven, it’s also specifically designed to protect against issues such as gum redness, inflammation, bleeding gums and tooth sensitivity. Its unique³ formula transforms into a creamy, gentle-feeling foam and is ideal for those prone to gum issues and tooth sensitivity. Give your smile great protection to help prevent future oral health problems.
¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.
²With 2x daily brushing after 4 weeks continued use.
³US patented"

Inactive Ingredient(s)

Glycerin, Aqua, Hydrated Silica, Sorbitol, Calcium Pyrophosphate, Sodium Methyl Cocoyl Taurate, Tetrasodium Pyrophosphate, Aroma, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Xanthan Gum, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Hydroxide, Anethole, Benzyl Alcohol, Beta-Caryophyllene, Carvone, Eugenol, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol, Pinene, CI 73360. Contains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm

How is the new formula different from the old one?

The new Colgate Total patented² formula makes sure the antibacterial ingredient stays active and provides 24-hour³ high efficacy to fight plaque bacteria - a root cause of many common oral health problems. And because of our relentless focus on preventative science - we've tested over 900 formulas and completed 100 clinical studies¹ along the way! It’s clinically proven to provide superior bacteria reduction on multiple areas of your mouth⁴:
Teeth
Tongue
Cheeks
Gums
Saliva
Colgate Total is also the #1 brand recommended by dentists in the UK for Gum Problems and Plaque Control⁵.
¹On former and current formulas of Colgate Total globally
²US Patented.
³With 2x daily brushing after 4 weeks continued use
⁴After 4 weeks twice daily use vs non-antibacterial fluoride toothpaste
⁵UK, 2023 Dentist Survey.

Can I get even stronger protection, faster?

Absolutely! When you use our Colgate Total toothpaste, toothbrush and mouthwash together, it’s up to 15X more effective at fighting a root cause of many common oral care issues¹ in just 1 week with continued use. Also, 100% of people who used all three together had improved mouth protection in just 3 weeks² and reduced risk of many common oral health problems such as gum problems or cavities.

¹Bacterial plaque reduction by using together Total toothpaste, toothbrush, mouthwash vs. fluoride toothpaste and ordinary flat-trim manual toothbrush. (with 1 week continued use)
²Reductions in plaque and gum problems vs baseline in a clinical study using the 3 products together.

How is Total toothpaste different from others?

Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Stannous fluoride is powerful but it can break down quickly, which means the toothpaste becomes less effective over time. Our Colgate Total, with its patented technology, contains an ingredient that stabilises stannous fluoride to offer improved protection against bacteria, the root cause of many common oral health issues.

What's the difference between Total Active Prevention and Active Prevention + toothpaste?

Our Colgate Total Active Prevention toothpastes are designed for daily prevention from a range of oral health problems and our Total Active Prevention+ toothpastes are for more specialised prevention. Our Total Active Prevention+ is perfect to help prevent specific conditions or take care of a particular area of concern. For example, our Total Active Prevention+ Enamel Strength toothpaste that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. Explore our Total Active Prevention+ range to for specific oral care needs you may have.

Related Products

Colgate Total Active Prevention Original Toothpaste

Toothpaste to prevent many common oral health problems before they start and fight the root causes*

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Colgate Total Active Prevention + Enamel Strength Toothpaste

Enamel toothpaste to prevent many common oral health problems before they start and fight the root causes*

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Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste

Teeth whitening toothpaste that's 3X more effective¹ at fighting a root cause of many oral health problems

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Colgate Plax Soft Mint Mouthwash Alcohol Free

Fresh breath mouthwash for a deeper clean vs brushing alone* and antibacterial protection**

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Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Find your match

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Ratings and Reviews

Reviews

Rating Snapshot

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42 reviews with 5 stars.

19 reviews with 4 stars.

2 reviews with 3 stars.

0 reviews with 2 stars.

2 reviews with 1 star.

Overall Rating

4.5

62 out of 64 (97%) reviewers recommend this product

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Filter Reviews

1 to 8 of 65 Reviews

1 – 8 of 65 Reviews

Nivek9

Received Free Product

Age45 to 54

3 out of 5 stars.

Fine but nothing to make me change

Nivek9

Received Free Product

a year ago

The toothpaste has a nice pink shade on the brush and lathers up in to a good foam on the teeth. The taste is pleasant but not strong and doesn’t linger for very long. The toothpaste left my teeth feeling clean and smooth all day but it is difficult to gauge whether the gum care really is one of the benefits during such a short time of use, although I did feel less sensitive when flossing, this maybe due to the toothpaste or just an all round better oral hygiene routine. I would buy this toothpaste again but it would not be my first or second pick. Pretty pleasant to use although the strength of mint isn’t as strong as other Colgate products, which some may like.

No, I do not recommend this product.

Customer review from Home Tester Club

Response from Colgate:

a year ago

Customer Care

Hi Nivek9 thank you for your comments. It's a shame this particular product didnt suit you. Please feel free to get in touch with us at 00800 321 321 32 so we can help you find an alternative.

Hbg678

Received Free Product

Age65 or over

5 out of 5 stars.

All in one tube

Hbg678

Received Free Product

a year ago

I like the fact that it’s from a make that I trust Colgate the packaging is bright and cheerful and explains everything that it’s going to achieve for your teeth and your oral health. I do like the fliptop on the toothpaste tube although I did find that the paste itself is a little bit more on the runny side. couldn’t try I’ll give you an opinion on removing stains on your teeth as me and my husband who tried it also for the week haven’t got any stains on our teeth luckily however we do suffer from sensitive gums and teeth now and it was perfect absolutely perfect so all in all 10 out of 10.

Yes, I recommend this product.

Customer review from Home Tester Club

DazL1

Received Free Product

Age55 to 64

4 out of 5 stars.

Colgate Total Active

DazL1

Received Free Product

a year ago

Overall the box and toothpaste tube are quite eye catching and present lots of information about what the toothpaste does. I used the toothpaste for about 10 days and the first thing I was pleased with was the flavour and how it made my mouth feel refreshed. I had a sore gum prior to completing the test but after the 20 days my gum was no longer an issue. Also I did see a slight change in the colour of my teeth. Also the toothpaste frothed up nicely which enhanced the experience. Overall a good product.

Yes, I recommend this product.

Customer review from Home Tester Club

Jade8

Received Free Product

Age25 to 34

4 out of 5 stars.

a good option for sensitive teeth

Jade8

Received Free Product

a year ago

A good option for sensitive teeth. After using it twice a day for a week, I noticed that my teeth have become less sensitive to cold water. Before, I used to feel discomfort whenever my teeth came into contact with cold water, but now it’s better. The taste is also quite nice. However, I don’t really like the texture of the toothpaste—it feels a bit too soft, and I’m worried it might not clean my teeth thoroughly.

Yes, I recommend this product.

Customer review from Home Tester Club

HayleyGrey8

Received Free Product

Age45 to 54

5 out of 5 stars.

Lovely Toothpaste

HayleyGrey8

Received Free Product

a year ago

There were quite a few things I like about this toothpaste and this surprised me as I've never been that bothered about toothpaste! It has a really nice taste, minty yet not too strong where it burns, it's a fresh flavour. It foams up well, which is satisfying plus it leaves your teeth feeling smooth. My teeth felt smooth after a night's sleep too. Overall, I did actually like using this toothpaste and will recommend it.

Yes, I recommend this product.

Customer review from Home Tester Club

Andy3

Received Free Product

Age45 to 54

5 out of 5 stars.

Colgate Toothpaste

Andy3

Received Free Product

a year ago

I really liked this toothpaste; I brush my teeth twice a day and happy with how my mouth was left feeling clean & fresh. Although, it states it is 3 X more effective at fighting root cause, only time will tell. I like that it helps to protect my gums and although I only suffer with sensitive teeth occasionally, I have not had it since using this toothpaste…. maybe a Coincidence? .

Yes, I recommend this product.

Customer review from Home Tester Club

Emms76

Received Free Product

Age25 to 34

5 out of 5 stars.

Great product!

Emms76

Received Free Product

a year ago

Really impressed with this toothpaste. Really nicely packaged so made a great first impression. Toothpaste tastes pleasant and is not overpowering. I have been struggling with sore , bleeding gums as a result of pregnancy and felt that this toothpaste has really helped. Will definitely re-purchase and recommend.

Yes, I recommend this product.

Customer review from Home Tester Club

Titaa5

Received Free Product

Age25 to 34

5 out of 5 stars.

My new fav toothpaste!

Titaa5

Received Free Product

a year ago

So happy to used this toothpaste, I was struggling lately with finding toothpaste which flavour will be good for me, not too minty or strong - that one is perfect! Nice pink colour, taste, tooth feeling clean and fresh + protected after brushing, totally can recommend it and definitely I will buy it again.

Yes, I recommend this product.

Customer review from Home Tester Club

1 – 8 of 65 Reviews

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Colgate Total

Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste

Colgate Total

Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste

Benefits

Discover your smile’s perfect match

Ratings and Reviews

Reviews

Rating Snapshot

Overall Rating

Review this Product

Filter Reviews

Fine but nothing to make me change

All in one tube

Colgate Total Active

a good option for sensitive teeth

Lovely Toothpaste

Colgate Toothpaste

Great product!

My new fav toothpaste!