How is Total toothpaste different from others?
The Colgate Total brand has tested more than 975 formulas and completed over 100 clinical studies on them¹! The new Colgate Total patented² formula makes sure the antibacterial ingredient stays active and provides 24-hour³ high efficacy to fight plaque bacteria - a root cause of many common oral health problems. It’s clinically proven to provide superior bacteria reduction on multiple areas of your mouth⁴:
Teeth
Tongue
Cheeks
Gums
Saliva
Colgate Total is also the #1 brand recommended by dentists in the UK for Gum Problems and Plaque Control⁵.
¹On former and current formulas of Colgate Total globally
²US Patented.
³With 2x daily brushing after 4 weeks continued use
⁴After 4 weeks twice daily use vs non-antibacterial fluoride toothpaste
⁵UK, 2023 Dentist Survey.
How is the new formula different from others?
Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Our new Colgate Total Active Prevention toothpaste formula uses powerful, patented¹, preventative technology that uses stannous fluoride in a unique way. It keeps the stannous fluoride active for high antibacterial efficacy to fight a root cause² and help stop many common oral health problems before they start.
¹US Patented.
²Bacterial plaque reduction, with 3 months continued use.
Is Colgate Total Active Prevention 7-12 years suitable for braces ?
Yes, Colgate Total Active Prevention 7-12 years Toothpaste is suitable for children with braces. Its 24 Hours antibacterial rpotection is ideal when wearing brances as plaque bacteria can accumulate.