Colgate Visible White

White Purple Toothpaste

Colgate Visible White Purple Toothpaste is your latest beauty hack, giving you an instantly whiter smile every time!

Colgate Visible White TP Campaign_Above the Fold

Colgate Visible White

White Purple Toothpaste

Colgate Visible White Purple Toothpaste is your latest beauty hack, giving you an instantly whiter smile every time!

Benefits

Whiter Teeth

Protect Enamel

Better Breath

Unveil a smile that truly shines with Colgate's first-ever Purple Toothpaste. Powered by Purple Brighteners, Colgate Visible White Purple Toothpaste instantly colour-corrects yellow tones. This advanced whitening toothpaste has micropolishing crystals not only removes surface stains but also delivers a whiter, brighter, and shinier smile. Enriched with fluoride, it offers enamel-safe teeth whitening that’s gentle enough for daily use.

Instantly colour correct yellow tones from first use*

*For temporary efficacy

Micro polishing crystals remove surface stains**

**High Clean Silica

Enamel-safe teeth whitening

Inactive Ingredient(s)

Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Titanium Dioxide, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, CI 17200, CI 42090.

When should I use Purple toothpaste to whiten teeth ?

The new Colgate® Visible White Purple toothpaste is your newest beauty hack that will help you get an instant glow*. You can use it as part of your daily beauty routine and brush with it two times a day, 2 minutes each time. It instantly colour-correct yellow tones* to give you whiter teeth.
*For temporary efficacy

How does Colgate® Visible White Purple toothpaste work ?

The Visible White Purple Toothpaste is Colgate's first purple toothpaste for teeth whitening. It has the unique power of Purple Brighteners that help colour-correct yellow tones instantly*.
This is inspired by Colour Science, where Purple and Yellow sit on opposite ends of the colour wheel. Hence their unique interaction results in a neutral white shade .The Visible White Purple toothpaste also has Micro-Polishing Crystals** which help remove teeth surface stains, giving you whiter teeth^.
*For temporary efficacy
**High Clean Silica
^results after 1 week usage with continued use

How long does it take to get results from Visible White Purple Toothpaste?

Visible White Purple helps colour-correct yellow tones instantly to give you a brighter smile*. It is clinically tested to be enamel safe – we recommend using it regularly as your daily toothpaste to get a shine that lasts^. The Visible white purple toothpaste is clinically validated.

*For temporary efficacy
^results after 1 week usage with continued use

Is Purple toothpaste safe to use for enamel?

Colgate Visible White toothpaste is scientifically tested and clinically proven to be enamel safe for everyday use.

Can I use teeth whitening toothpaste if I have sensitive teeth, filling, while wearing braces and crowns?

It is suitable for individuals with sensitive teeth or those who have braces or crowns.