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Colgate® VISIBLE* WHITE.

The Ultimate Glow Up+Hack is Here

The Ultimate Glow Up+Hack is Here

Instantly colour-corrects yellow tones*

Enamel Safe For daily use

MyLatest Beauty Hack.Must Use!
Colgate®
Colgate® Visible White Purple
Product Overview
Unveil a smile that truly shines with Colgate's first-ever Purple Toothpaste. Powered by Purple Brighteners, Colgate Visible White Purple Toothpaste instantly colour-corrects yellow tones*. This advanced whitening toothpaste has micropolishing crystals not only removes surface stains but also delivers a whiter, brighter, and shinier smile. Enriched with fluoride, it offers enamel-safe teeth whitening that’s gentle enough for daily use. Colgate Visible White Purple Toothpaste is your latest beauty hack, giving you an instantly whiter smile every time! *for temporary efficacy (Based on clinical study 2023)
Frequently Asked Questions
When should I use Purple toothpaste to whiten teeth ?
The new Colgate® Visible White Purple toothpaste is your newest beauty hack that will help you get an instant glow*. You can use it as part of your daily beauty routine and brush with it two times a day, 2 minutes each time. It instantly color-correct yellow tones* on your teeth to give whiter teeth.
*For temporary efficacy
How does Colgate® Visible White Purple toothpaste work ?
The Visible White Purple Toothpaste is Colgate's first purple toothpaste for teeth whitening. It has the unique power of Purple Brighteners that help color-correct yellow tones instantly*.
This is inspired by Color Science, where Purple and Yellow sit on opposite ends of the color wheel. Hence their unique interaction results in a neutral white shade .The Visible White Purple toothpaste also has Micro-Polishing Crystals** which help remove teeth surface stains, giving you whiter teeth^.
*For temporary efficacy
**High Clean Silica
^results after 1 week usage with continued use
How long does it take to get results from Visible White Purple Toothpaste?
Visible White Purple helps color-correct yellow tones instantly to give you a brighter smile*. It is clinically tested to be enamel safe – we recommend using it regularly as your daily toothpaste to get a shine that lasts^. The Visible white purple toothpaste is clinically validated.*For temporary efficacy
^results after 1 week usage with continued use
Is Purple toothpaste safe to use for enamel?
Colgate Visible White toothpaste is scientifically tested and clinically proven to be enamel safe for everyday use.
Can I use teeth whitening toothpaste if I have sensitive teeth, filling, while wearing braces and crowns?
It is suitable for individuals with sensitive teeth or those who have braces or crowns.