• Colgate Visible White - the beauty expert in Oral Care - gives you 1 shade whiter teeth in 1 week*
• The unique formula is infused with Whitening Accelerators** that safely exfoliate stains and polish teeth surface for a dazzling white smile
• Also helps fight cavities, protect enamel, remove plaque*** and freshen breath when used regularly

*When used as directed, for extrinsic stains only 
**refers to silica and pyrophosphate 
***as you brush

Use as directed on pack. Individual results may vary. GFK Consumer Test Study 2014