Sparking optimism in everyone, every day

Our Mission

Sparking optimism in
everyone, every day 

A journey of a thousand miles begins with a single smile.
Smile karo aur Shuru ho Jao


At Colgate, we believe that “Everyone deserves a future to smile about”. In a world full of changes and opportunities, we believe an optimistic outlook can go a long way in fulfilling your aspirations and we hope to inspire this optimism in everyone, everyday.

A smile is symbolic of optimism, hope, courage and confidence - and those are exactly the sentiments we want to inspire among our consumers by encouraging them to Smile Karo Aur Shuru Ho Jaao. Wear your healthy and confident smile and face the world with optimism, and be assured that your smile is protected and cared for by Colgate, always.


OUR programs

an older couple smiling

Our Campaigns

Stories of Optimism to Inspire You to Change Your World for the Better.


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Real People Real Stories

Celebrating Real People Who had the courage to choose Optimism despite their Challenges.


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Keep India Smiling Scholarship

Our Foundational Scholarship Program Aimed to Support You on Your Journey Towards a Better Future.

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woman smiling while working a machinery

Giving back to the community

Our Programs Aimed at Helping People Create a Better Future Worth Smiling About.


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Smiling, recommended by diabetologists everyday

Smile karo aur shuru ho jao

Participate in the Optimism Journey


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