Active ingredients

Arginine (8% w/w) Purpose: Anti-Sensitivity/Enamel Protection

Active ingredient used to help repair sensitive areas of the tooth to prevent sensitivity, and helps protect enamel.
Sodium Monofluorophosphate (1.1% w/w) Purpose: Anti-cavity

Active ingredient used to help strengthen tooth enamel and help prevent cavities
Calcium Carbonate (35% w/w) Purpose: Anti-Sensitivity/Enamel Protection

Active ingredient used to help repair sensitive areas of the tooth to prevent sensitivity, and helps protect enamel.

Inactive Ingredients

Aqua

Dissolves substances or ingredients
Aroma

Used to freshen breath and to improve a product's taste.
Benzyl Alcohol

Protects products from growing bacteria, yeasts and mold.
Cellulose Gum

Used as a thickener or stabilizer.
Sodium Bicarbonate

Used as an abrasive to help clean and polish teeth.
Sodium Lauryl Sulfate

Used as a solubilizing or cleansing agent.
Sodium Saccharin

A non-sugar sweetener.
Sorbitol

Used to help hydrate the mouth.
Tetrasodium Pyrophosphate

Used as a tartar control ingredient that helps protect from stain build-up.
Titanium Dioxide

Provides coloring to a product.
Xanthan Gum

Used as a thickener or stabilizer.

Usage Instructions

Directions for use: Recommended for adults and children 12 years and older. For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief and cavity protection. Do not swallow.

Health & Safety

Precautions/Warnings

Consult a dentist if tooth sensitivity or pain persists for longer than 4 weeks. Keep out of reach of children. If more than is used for brushing is accidentally swallowed, get medical help or contact a Poison Control Centre immediately.

Claims

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

Builds a reparative layer that acts like a seal, helping to repair sensitive teeth for lasting protection against sensitivity, with regular use

Effectively removes surface stains

Fluoride formula fights cavities

Freshens breath

Helps to restore teeth’s natural whiteness
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