WATCH THE SCIENCE OF COLOUR IN ACTION
It’s not magic.
It’s instant* whitening technology at work.
The way our Colgate Max White Purple Reveal Toothpaste instantly* whitens might seem like magic, but it’s just really clever science and technology inspired by purple shampoos.
With optic colour-correcting technology that corrects yellow tones from the very first brush, you’re on your way to revealing pretty bright pearly whites.
Go on, treat your smile to some of that purple instant* whitening action.
What’s in a purple whitening toothpaste?
A whole lot more than you thought.
Our purple toothpaste does so much more than instantly* brighten. It’s an oral beauty product to add to your daily routine that also contains fluoride to help protect your teeth from cavities. And who doesn’t want that?
View all ingredients
Aqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium, Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 17200, CI 42090, CI 73360, CI 74160.
Contains: Sodium Fluoride Total Fluoride Content: 1450 Ppm
*Effect is temporary