WATCH THE SCIENCE OF COLOUR IN ACTION
It’s not magic.
It’s instant* whitening technology at work.
The way our Colgate Max White Purple Reveal Toothpaste instantly* whitens might seem like magic, but it’s just really clever science and technology inspired by purple shampoos.
With optic colour-correcting technology that corrects yellow tones from the very first brush, you’re on your way to revealing pretty bright pearly whites.
Go on, treat your smile to some of that purple instant* whitening action.
PURPLE CANCELS
YELLOW TONES
Advanced colour-correcting technology corrects yellow tones to reveal an instantly* whiter smile.
ENAMEL SAFE
DAILY WHITENING
Want whitening that’s enamel safe when you brush every day? This is the toothpaste designed for you.
REMOVES UP TO 100%
SURFACE STAINS
Clinically proven to remove up to 100% of surface stains caused by food and drink for bright, cheeky smiles.
What’s in a purple whitening toothpaste?
A whole lot more than you thought.
WHITER SMILE?
STAIN REMOVAL?
ENAMEL SAFE?
Our purple toothpaste does so much more than instantly* brighten. It’s an oral beauty product to add to your daily routine that also contains fluoride to help protect your teeth from cavities. And who doesn’t want that?
*Effect is temporary
