How is this toothpaste different from the others in the market?
Unlike regular whitening toothpaste that removes surface stains, our formula contains millions of free oxygen molecules that are activated in your mouth when you brush. These molecules safely and deeply absorb into your teeth, then smartly detect and lift stains for whiter teeth in 3 days.*
*Stains caused by food & drink vs fluoride toothpaste after 3 days
Is this toothpaste abrasive on my teeth and is it safe for enamel?
Our toothpaste formula provides zero-abrasive whitening of deep stains on teeth caused by food and drink, and its enamel safe for daily use.
Can I use this toothpaste long term?
Absolutely! You should use it twice a day as directed. For optimal results*, use this toothpaste in combination with Colgate’s® Max White Overnight Serum, which whitens while you sleep or the Colgate® Max White LED Whitening Kit for the ultimate 10-minute at-home whitening.
*With 2 weeks continued use, as instructed