Colgate Max White TP Packshot_Front
Colgate Max White
Max White Ultra Freshness Pearls

Colgate Max White

Max White Ultra Freshness Pearls

Colgate Max White Ultra Freshness Pearls
Whitening toothpaste that deeply whitens in just 3 days and delivers long-lasting freshness for a confident smile.

Colgate Max White

Max White Ultra Freshness Pearls

Colgate Max White Ultra Freshness Pearls
Whitening toothpaste that deeply whitens in just 3 days and delivers long-lasting freshness for a confident smile.

Benefits

Whiter Teeth
Whiter Teeth
Staining
Staining
Better Breath
Better Breath

Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Colgate products
Colgate products

Ratings and Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.
420 reviews with 5 stars.
316 reviews with 4 stars.
131 reviews with 3 stars.
33 reviews with 2 stars.
22 reviews with 1 star.

Overall Rating

4.2
743 out of 920 (81%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Filter Reviews

1 to 8 of 922 Reviews
1 – 8 of 922 Reviews
UK
Age18 to 24
2 out of 5 stars.

No difference

Connor1
4 years ago
I tried to give this toothpaste the best chance it if working over the course of a few weeks but unfortunately did not impress. I am a user of colgate as my normal day to day toothpaste and it has never let me down...until now. Yhe taste of the this toothpaste is anything but pleasant. Was actually hard to use at first, however I soon got used to the taste. The toothpaste is advertised as being active foaming but isn't any more foaming than regular toothpaste, in my opinion. After continued use for 2 to 3 weeks, I've seen no difference in the colour of my teeth which is very disappointing! I would not recommend this toothpaste.

No, I do not recommend this product.

Home Tester Club

Customer review from Home Tester Club

Response from Colgate:
4 years ago
Customer Care
We are sorry to read that our Colgate® Max White White Ultra Active Foam toothpaste didn't fulfil your expectations, Connor1 . The whitening effect can depend on several factors including starting tooth colour, brushing habits (duration, technique) and the light (intensity, incidence). Please contact us with the your Social ID using the web contact form which is available on our website (www colgatepalmolive.co.uk/contact-us) or call us at 00 800 321 321 32 and we will be more than happy to assist in finding the right whitening solution for you. Thank you for letting us know. Best wishes, your Colgate-Team
UK
Age25 to 34
4 out of 5 stars.

Good but could be better

Jkrgdk9
4 years ago
This product has a really pleasant clerical taste it makes me think of the dentist. It's minty to a degree but more clean tasting. The foam really does foam up a treat getting into those hard to reach areas between teeth etc. It somewhat feels warm as you are brushing. Not too sure if I can see a difference in the whiteness of my teeth but they certainly feel squeaky clean! I will continue to use this as its not too expensive and hopefully in time it will whiten my teeth a bit more. Only issue I can find is the minty taste doesn't last too long like my other toothpastes do. If they could fix how long the minty taste lasted that would be fantastic.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

Response from Colgate:
4 years ago
Customer Care
Hi Jkrgdk9! Thank you for your review. As a consumer products company, we are always pleased to know what consumers like you say about our products. Consumer feedback is a huge source of information for us and one that is greatly welcomed. Any feedback about the product quality, usage and preferences are taken into account when developing and introducing new products. Best wishes, your Colgate-Team
UK
Age25 to 34
3 out of 5 stars.

No better than the other products

HMac9
4 years ago
I had high hopes for this product as I use another 1 within their brand, but.. 1st off I like how fresh it makes your mouth feel (like you've chewed a blue wrigleys chewing gum) Also, it really foams in your mouth so you feel like your mouth is having a good shampoo. However, The paste is really thick and has a weird texture. If the paste has been stood in a cold room it's hard to get out of the tube. It has made zero difference colourwise, my teeth look as dull and yellow as they did before I started using my regular product, which I couldn't wait to switch back too. Sadly, I wouldn't recommend this & I wouldn't purchase it again, it did nothing for me.

No, I do not recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age45 to 54
3 out of 5 stars.

Just 3 stars

5boylou8
4 years ago
Wasn’t impressed with this product at all, from the first day using it my thoughts were all pretty negative, I didn’t like the taste didn’t taste minty at all, it did had a strange taste to it which I didn’t like this did make my gag when I used the very first time, I did slowly after using it twice daily get used to the taste hit can honestly say I still didn’t like it, also found it very gritty which wasn’t pleasant. On the plus side and probably my only positive thing I can say about the product was that I think it did whiten my teeth a bit, I’ve seen a bit of a different not a great deal so for that only I will give 3 stars.

No, I do not recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age25 to 34
3 out of 5 stars.

The taste isn’t great.

Maggie9
4 years ago
The toothpaste is good in the sense that it leaves your teeth feeling clean. The tube is also recyclable which is great! The biggest downside, however, is the taste! My husband and I have both been using this toothpaste and have both commented on how unpleasant it tasted. The Active Foam feels very much like the bicarbonate soda toothpaste that Colgate brought out which also had a horrid tasteF so I wonder if bicarb is the answer to the bad taste here. I have not noticed any whitening results more so than when I use my regular Colgate toothpaste, so unfortunately I won’t be purchasing this product in the future.

No, I do not recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age35 to 44
4 out of 5 stars.

Teeth are whiter!!!

Mezmarie4
4 years ago
I have loved the Colgate products so far. They do deliver, and my teeth are whiter. It’s a bit more difficult to notice as I already use a form of whitening toothpaste, but even when there was a bit of yellowing, that has completely gone! The only downside to this product which is why I rated it 4 stars from 5, is the taste. I know you can’t always have it all, but other whitening toothpastes taste a lot better so for that, it isn’t a 5/5. The taste is bearable, it reminds me of the extra extra strong mints that you can buy which for me, sometimes are a little too much. Other than that, it’s a great toothpaste, and has definitely made my teeth whiter!

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

Response from Colgate:
4 years ago
Customer Care
We appreciate your kind words Mezmarie6! We really appreciate our loyal customers' feedback as it is very important for us. Best wishes, your Colgate-Team
UK
Age25 to 34
5 out of 5 stars.

Great toothpaste!

Rach3310
4 years ago
So I have been using this toothpaste for just over a week now and I have to say that I really like it. I would say that I can certainly see a difference in the colour of my teeth, they do look a little whiter so I would say that with continued use you would see an even bigger difference. The toothpaste itself is a bit thicker in consistency but it lathers up nicely and isn’t too minty in taste, it has a slightly gritty texture to it but that didn’t bother me at all. It definitely leaves you with a nice fresh feeling after brushing and I would definitely recommend it to anyone who is looking for a whitening toothpaste.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age25 to 34
5 out of 5 stars.

Great toothpaste

Latinka1
4 years ago
I've been using the Colgate Max White Ultra Active Foam Whitening Toothpaste for over two weeks now . The packaging is nice and bright and would be easy to spot in store as well as stand out on a shelf . I wasn't sure about the taste the very first time I used it but I like it now . I need small amount as this toothpaste foams a lot . The texture of the product is nice and pleasant. After using it every day 3 times a day I can definitely see improvement in the colour of my teeth and I think that this toothpaste really works for me . I would continue using it as well as purchase and recommend to family and friends.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

1 – 8 of 922 Reviews