How is this toothpaste different from the others in the market?
Unlike regular whitening toothpaste that removes surface stains, our formula contains millions of free oxygen molecules that are activated in your mouth when you brush. These molecules safely and deeply absorb into your teeth, then smartly detect and lift stains for 10X whiter teeth.*
*Stains caused by food & drink vs fluoride toothpaste after 3 days
How does the dual colour-correct action work?
Our dual colour-correct action works in these two ways:
1. On the teeth surface: The formula contains an Advanced Brightener System that makes your teeth appear instantly* whiter by reflecting blue light, while removing surface stains.
*Instant effect is temporary
2. Below the enamel: Our newest, zero-abrasive whitening ingredient penetrates below the enamel surface to smartly detect and safely removes for 10X whiter teeth**.
**stains caused by food & drink vs fluoride toothpaste after 3 days.
Is this toothpaste abrasive on my teeth and is it safe for enamel?
Our toothpaste formula provides zero-abrasive whitening of deep stains on teeth caused by food and drink, and its enamel safe for daily use.
Can I use this toothpaste long term?
Absolutely! You should use it twice a day as directed. For optimal results*, use this toothpaste in combination with Colgate’s® Max White Overnight Serum, which whitens while you sleep or the Colgate® Max White LED Whitening Kit for the ultimate 10-minute at-home whitening.
*stains caused by food & drink vs fluoride toothpaste after 3 days.