Max White Ultimate Renewal Toothpaste

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Product Overview

Give your smile a radiant makeover powered by the science of Colgate’s Max White Ultimate Renewal Whitening Toothpaste. Unlike regular teeth whitening toothpaste that only removes surface stains, this breakthrough, clinically proven toothpaste does even more! With its dual colour-correct action, active oxygen molecules penetrate safely beyond the enamel surface to lift deep-set stains caused by food and drink to deeply whiten for 10X whiter teeth*. With its stain prevention shield, it also helps to prevent future stains to preserve your brightest smile! And, on the surface of your teeth, this instant^** whitening toothpaste, with its blue optic brighteners, instantly^** whitens your smile.

Don’t just make an impression, let your radiant smile leave a lasting impact with Colgate.
*Stains caused by food & drink vs fluoride toothpaste after 3 days
** Instant effect is temporary

Key Benefits

10X whiter teeth*

Prevent future surface stains

Teeth appear instantly** whiter

Enamel-safe for daily use

Clinically proven

Frequently Asked Questions

How is this toothpaste different from the others in the market?

Unlike regular whitening toothpaste that removes surface stains, our formula contains millions of free oxygen molecules that are activated in your mouth when you brush. These molecules safely and deeply absorb into your teeth, then smartly detect and lift stains for 10X whiter teeth.*
*Stains caused by food & drink vs fluoride toothpaste after 3 days
How does the dual colour-correct action work?

Our dual colour-correct action works in these two ways:
1. On the teeth surface: The formula contains an Advanced Brightener System that makes your teeth appear instantly* whiter by reflecting blue light, while removing surface stains.
^*Instant effect is temporary
2. Below the enamel: Our newest, zero-abrasive whitening ingredient penetrates below the enamel surface to smartly detect and safely removes for 10X whiter teeth^**.
**With 4 weeks continued use, stains caused by food and drink.
Is this toothpaste abrasive on my teeth and is it safe for enamel?

Our toothpaste formula provides zero-abrasive whitening of deep stains on teeth caused by food and drink, and its enamel safe for daily use.
Can I use this toothpaste long term?

Absolutely! You should use it twice a day as directed. For optimal results*, use this toothpaste in combination with Colgate’s Max White Overnight Serum, which whitens while you sleep or the Colgate Max White LED Whitening Kit for the ultimate 10-minute at-home whitening.

*With 2 weeks continued use, as instructed