Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.

*With regular twice-daily brushing

**Stains caused by food and drinks

Powered by professional whitening ingredients, Colgate Optic White Expert Toothpaste clinically proven to reverse years of yellowing* caused by food and drinks.Get visibily whiter teeth in just 5 days**, all while keeping your enamel safe.

*Stains caused by food & drink, with daily use

**Use as directed