• whitening icon

    New Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

    *vs. non-whitening non-antibacterial fluoride toothpaste

  • cativy icon

    New Colgate Total® is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages

  • enamel icon

    New Colgate Total® now seeks & fights bacteria for 12 hours* and keeps your enamel strong & protected
    *with 4 weeks continued use

  • Fresh breath icon

    New Colgate Total® now instantly neutralises odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours

    *superior bacteria reduction on teeth, tongue cheeks and gums vs non-antibacterial fluoride toothpaste, after 12 hours, after 4 weeks of continued use

  • paque icon

    New Colgate Total® reduces bacterial plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*

    *with 4 weeks continued use

  • gum care icon

    New Colgate Total® fights bacteria build-up along the gum line and improves gum health.*

    *with continued use

  • tartar icon

    New Colgate Total® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar

  • sensitivity icon

    New Colgate Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

    *with continuous use