Sparking optimism in everyone, every day

Sparking optimism
in everyone, every day


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Championing a Brighter Future

We believe every child and their family have a right to a lifetime of healthy smiles. That's why we’re championing a brighter future for 2 billion children and their families as we work to improve the health and wellbeing in our communities. Together we can promote lifelong learning opportunities and create a world of bright smiles and even brighter futures.

2012

Reaching billions of children around the world (2012)

700,000,000

700m

2013

Reaching billions of children around the world (2013)

750,000,000

750m

2014

Reaching billions of children around the world (2014)

800,000,000

800m

2015

Reaching billions of children around the world (2015)

850,000,000

850m

2016

Reaching billions of children around the world (2016)

900,000,000

900m

2017

Reaching billions of children around the world (2017)

950,000,000

950m

2018

Reaching billions of children around the world (2018)

1,000,000,000

1B

2019

Reaching billions of children around the world (2019)

1,200,000,000

1.2b

2020

Reaching billions of children around the world (2020)

1,300,000,000

1.3b

2025 Goal

Reaching billions of children around the world

2,000,000,000

2b

Colgate's Global Impact

Colgate Bright Smiles, Bright Futures is among the most successful children's oral health initiatives. Since 1991 the program has impacted the lives of more than a billion children by providing free oral health education and dental care in over 80 countries.

Award Winning Oral Health Curriculum

We believe oral health is foundational, not just to bright smiles, but also to long-term health, wellbeing, and opportunity. Developed by global dental care experts, Colgate’s multi-cultural dental education materials and games help kids learn powerful habits like brushing twice a day with fluoride toothpaste and empowering them to keep their smiles healthy for a lifetime.

Through our proven curriculum (available online and in 30 languages), and through advocacy we work to ensure that cavity prevention remains a top global health priority.

Colgate Bright Smiles, Bright Futures® video

 

Brightening Our Communities
One Smile at a Time

Discover what the Colgate Bright Smiles, Bright Futures® mobile dental van means to the communities, children, dentists and volunteers it serves.

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Everyone deserves a future they can smile about

Everyone deserves a future they can smile about
 

Our Mission