Why Should I Whiten My Teeth?

• The natural aging process
• Using tobacco (smoked or chewed), drinking coffee, tea,
  colas or red wine, and eating pigmented foods such as
  cherries and blueberries
• Accumulation of plaque and tartar deposits
• Ingesting too much fluoride (more than 2 parts fluoride per million
  parts water) when teeth are forming, which gives teeth a "mottled" look
• Treatment with the antibiotic tetracycline during childhood
• Trauma to the teeth that may cause a brown, gray or black color

There are many reasons for whitening your teeth, including:

• The boost to your confidence and self-esteem that comes from a great smile
• A younger appearance
• A special event such as a wedding, job interview or class reunion
• To make a positive first impression on others
• To simply reverse years of everyday staining and yellowing

Before beginning any whitening procedure, be sure to consult with your dentist. Only he or she can evaluate whether you're a suitable candidate for a particular treatment.

Copyright © 2002, 2003 Colgate-Palmolive Company. All rights reserved.