This clinically proven Colgate Total anti plaque toothpaste is 3x more effective at reducing bacterial plaque* and uses breakthrough preventative technology to help keep plaque from coming back. Colgate Total Active Prevention Plaque Control toothpaste is formulated with additional fluoride to protect against cavities, and also tackles gingivitis, plaque, tartar, sensitivity, enamel erosion, stains, and bad breath. This fluoride toothpaste effectively fights plaque and offers 24-hour antibacterial protection**. In addition to reducing plaque bacteria, this fluoride formulated mint toothpaste comes in a refreshing Cool Peppermint flavour to help fight bad breath. Help fight plaque bacteria and enjoy a confident smile with Colgate Total Active Prevention Plaque Control Fluoride Toothpaste. *associated with tartar and gingivitis vs. non-antibacterial fluoride toothpaste with 3 months continued use **antibacterial protection with 2x daily brushing and 4 weeks continued use