Colgate is a fantastic oral care brand that delivers what is promised! Their Max white range is designed to bring whiter teeth all around and I was very impressed with this luminous version. I like how incredibly foamy and creamy it gets as I brush, it gives me the feeling and reassurance that every corner and hard to reach angle is well washed to remove food debris and prevent plague buildup. The minty flavour is very nice and refreshing with a pleasant aftertaste as well. I noticed slight brightening effect and will continue using this toothpaste for longer to see more but so far I'm very satisfied and highly recommend it!

I liked this toothpaste, I don’t really have any stains on my tooth, but found them to be slightly whiter and the paste does not damage the tooth or leave that uncomfortable feeling in the mouth like most whitening toothpaste do. The smell and the taste are good , not too strong nor disgusting. I really like it o will continue on using it. I’ve used this toothpaste in the past and it used to leave that discomfort in mouth so this new formula is a 5/5 for me. I am also pregnant and with sensitive tooth and gums and it did not irritate my tooth or gum.

I switched to using this toothpaste a couple of weeks ago and have been very happy with it. The flavour is really pleasant, it is not sickeningly minty as some others can be, but leaves a subtle freshness when brushing and afterwards. It foams a lot more than the standard toothpaste so a little goes a long way, which is great in this day and age. I have noticed that it leaves my teeth feeling a lot cleaner than other toothpastes have. Finally, in terms of the whitening action, it has had a positive effect on lifting some minor surface stains that I had... which is fab! I wouldn't go as far to say it has fully whitened them but it has certainly made some sort of a difference! Based on all the above, I'd have no problem recommending this to people.

After using this product for couple of weeks, I’ve noticed that my teeth are looking brighter, especially when it comes to surface stains from things like coffee or tea. The toothpaste generates a lot of foam so you won’t need to use a lot and it feels like it’s cleaning thoroughly rather than just the front teeth. It’s not an instant transformation but definitely with time you can see the improvements. Overall, it’s a reliable everyday toothpaste if you’re looking to improve whiteness and also keep your teeth fresh and clean.

Been using Colgate Max White Luminous Toothpaste for the past week, I absolutely love the foaming action it makes my mouth feel incredibly clean and that my teeth are being well looked after. I gave this tooth paste a 4 out of 5 because the mint flavour is quite strong and overpowering and has taken me some getting use to but it does makes my breath stay minty fresh throughout the morning. I have noticed my teeth appear a little more whiter in shade but will have to keep continuing to use to see the full results with time.

I tested Colgate Max White Luminous Teeth Whitening Toothpaste for two weeks and I’m happy with the results. It has a pleasant, fresh taste and cleans teeth really well. After about a week, I noticed my teeth looked brighter, and by the end of the test, surface stains were visibly reduced. My teeth also felt smooth and clean after each use. I didn’t experience any sensitivity, which is a big plus. Overall, it’s a great everyday toothpaste if you want a gentle whitening effect and a fresh feeling.

First impressions of the product were good - the colour scheme and design of the packaging is consistent with what you expect from the Colgate Max White collection - it is recognisable, however I would say that perhaps there is a risk of people not knowing what makes this one different to other products. When using the product the appearance is good - I like the little beads in the gel, it makes me feel like it will have good whitening properties (I don’t know why - that’s just what it makes my brain think!), the taste is good, it’s fresh and nicely minty - not too overpowering and is still fresh unlike some whitening toothpastes available. The product left a good aftertaste and my mouth felt fresh and clean. Overall I like this product and I would purchase it again. Highly recommended!

I really like this toothpaste. Just after couple of days I can see the difference in colour of my teeth. They are much whiter although I am a coffee lover. I was afraid that rhis toothpaste will make teeth more sensitive but nothing like this happened. The Smartfoam system cleans my teeth really well even the spaces in between of them which gives a very fresh feel. The taste is nice nice as well. Definitely I will keep using it as I got some compliments about my smile.