Colgate Max White

Colgate Max White Ultra+ Enamel

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Colgate Max White Ultra+ Enamel

Name: Colgate Max White Ultra+ Enamel
Brand: colgate

Toothpaste that deeply whitens for 5x whiter teeth* while protecting and remineralising enamel.

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Colgate Max White Ultra+ Enamel

Toothpaste that deeply whitens for 5x whiter teeth* while protecting and remineralising enamel.

Benefits

Whiter Teeth

Staining

Protect Enamel

Better Breath

Go dramatic with Colgate Max White Ultra+ Enamel toothpaste for 5x whiter teeth¹! Powered by Colgate’s best whitening science, this next-generation whitening toothpaste targets more stains² for truly exceptional whitening results.
Going far beyond regular whitening toothpastes that only remove surface stains, this whitening toothpaste deeply whitens while remineralising and providing 24/7 protection for enamel³. You’ll enjoy clinically proven 5x whiter teeth¹, with active oxygen molecules that decolourise deep-set stains⁴.
Made with innovative ActivShine technology, the whitening toothpaste smoothes the enamel’s surface to reflect more light for a smile that’s as dazzling as you are. It provides deep oxygenated action, delivering a unique warming, rich foam with improved flavour.
Our Colgate Max White Ultra+ Enamel toothpaste is enamel safe for daily use and acts as an effective teeth stain remover for non-abrasive whitening of deep stains¹ while remineralising and protecting enamel. It has also been clinically proven.
Add Colgate to your beauty routine to discover the dramatic power of true teeth whitening with toothpaste.
¹Vs fluoride toothpaste after 3 days continued use.
²Removes deep and surface stains
³With continued 2x daily use
⁴Removes ordinary discolouration embedded in the enamel over time, with continuous use 2x daily.

Inactive Ingredient(s)

Poloxamer 105, Calcium Pyrophosphate, PEG-8, PEG/PPG-116/66 Copolymer, Potassium Nitrate, PVP, Silica, Tetrasodium Pyrophosphate, Aroma, Potassium Caroate, Sodium Lauryl Sulfate, Sodium Monofluorophosphate, Disodium Pyrophosphate, Sodium Saccharin, Cocamidopropyl Betaine, Sucralose, Magnesium Carbonate, Carvone, Eugenol, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol. Contains: Sodium Monofluorophosphate Total Fluoride content: 1450 ppm

How is Colgate Max White Ultra+ different from other toothpastes on the market?

Unlike regular whitening toothpastes that only remove surface stains, Colgate Max White Ultra+ contains free oxygen molecules that smartly detect and lift deep set stains*. *Removes ordinary discolouration embedded in the enamel over time, with continuous 2x daily use.

How does this toothpaste protect enamel?

Our fluoride toothpaste strengthens and remineralises enamel to address early signs of caries lesions and help protect enamel from caries.

What is ActivShine technology and how does it work?

ActivShine is an innovative gelling agent with micro polishers that polish the enamel's surface, revealing a bright, glowing smile!

Is Colgate Max White Ultra+ Toothpaste abrasive on my teeth and is it safe for enamel?

Colgate Max White Ultra+ Toothpaste provides non-abrasive removal of deep* stains and is enamel-safe for daily use.
*Removes ordinary discolouration embedded in the enamel over time, with continuous twice daily use.

Does this toothpaste contain fluoride?

Yes, our toothpaste contains 1450ppm of fluoride, which is proven to strengthen your enamel and protect your teeth from cavities, helping to keep your smile healthy!

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History & Purpose

Science & Innovation

Oral Health Commitment