Colgate Max White TP Packshot_Front
Colgate Max White
Max White Ultimate Radiance

Colgate Max White

Max White Ultimate Radiance

Max White Ultimate Radiance Toothpaste 75ml
Toothpaste that deeply whitens for 10x whiter teeth* with dual colour-correct action for high-impact whitening results.

Colgate Max White

Max White Ultimate Radiance

Max White Ultimate Radiance Toothpaste 75ml
Toothpaste that deeply whitens for 10x whiter teeth* with dual colour-correct action for high-impact whitening results.

Benefits

Whiter Teeth
Whiter Teeth
Staining
Staining
Protect Enamel
Protect Enamel
Better Breath
Better Breath

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Ratings and Reviews

Reviews

Rating Snapshot

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389 reviews with 5 stars.
255 reviews with 4 stars.
114 reviews with 3 stars.
41 reviews with 2 stars.
27 reviews with 1 star.

Overall Rating

4.1
665 out of 824 (81%) reviewers recommend this product

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Filter Reviews

1 to 8 of 826 Reviews
1 – 8 of 826 Reviews
UK
Age35 to 44
3 out of 5 stars.

Immediate temporary effect is good

LyndseyR5
a year ago
After testing this now for 2 weeks I can say I've not really seen much of a difference in the permanent whiteness of my teeth, however what I do like is the immediate temporary whitening effect thanks to the blue in the toothpaste... But that really doesn't last long, especially if you are eating and drinking. I do think my teeth seemed a bit more shiny/radiant but they don't look whiter. The taste is quite good for freshening breath as it's very minty. I also liked how it didn't make my teeth feel sensitive after the prolonged use. Overall it's a good toothpaste but wouldn't necessarily say it's a good whitening toothpaste for prolonged results.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

West Somerset
1 out of 5 stars.

Please bring back Catalyst

2 years ago
I have always used Colgate Max White Ultimate Catalyst Toothpaste with great results. It cleans my 64 year old teeth really well and leaves a fresh after taste. Having tried other brands, Colgate Max White Ultimate Catalyst Toothpaste has the best results on my older tooth enamel. The new replacement from Colgate, "Radiance", is just awful. It tastes foul, does not clean my teeth nearly as well and leaves my mouth, toothbrush and wash basin coated in an awful blue dye. PLEASE.. bring back Catalyst.
Helpful?
UK
Age35 to 44
4 out of 5 stars.

Colgate Max White Ultimate Renewal White

cataleen2
a year ago
Colgate Max White Ultimate Renewal Whitening Toothpaste is a premium product designed to deliver significant whitening results by targeting deep-set stains. It utilizes hydrogen peroxide and optic brighteners to reverse up to 15 years of discoloration caused by food, drink, and tobacco, with noticeable improvements after four weeks of consistent use . Deep Stain Removal: The formula penetrates below the enamel surface to lift deep-set stains, offering more than just surface-level whitening . Enamel-Safe: Despite its potent whitening capabilities, the toothpaste is non-abrasive and safe for daily use .

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age35 to 44
3 out of 5 stars.

Fresh Feel but No Real Whitening Results

Kime19841
a year ago
I really wanted to love this toothpaste! The idea reminded me of my blue shampoo that uses colour theory to neutralise yellow tones, so I was hoping for a similar whitening effect on my teeth. The bright blue colour was quite a surprise — even a bit scary at first — but it does make the brushing experience feel different and a bit fun once you get used to it. Unfortunately, I didn’t notice much improvement in whiteness, even after consistent use. On the plus side, my teeth felt really clean and smooth afterwards, and the fresh taste is pleasant without being too strong. Overall, it’s great for freshness and that clean feeling, but it didn’t quite deliver the whitening results I was hoping for.

No, I do not recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age45 to 54
5 out of 5 stars.

Brilliant

Ebonywales7
a year ago
Smart packaging. Although, I think this could be cut down to save waste. Appreciate at this price point. You do want to feel the packaging reflects the slightly more expensive price. Reminded me of the drink you have at the dentist, taste wise. I like it very much. It’s completely blue in colour. However, don't let that put you off. It really has visually improved the colour of my teeth. I drink a lot of coffee. So, I always thought my teeth had suffered due to that and had a tinge of yellow. This has 100% improved the shade of my teeth. I would actually say my teeth are now white without any tinge of yellow. Obviously, not Turkey teeth white, but it worked amazingly well. Would absolutely recommend.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age35 to 44
4 out of 5 stars.

Pearly white

Fifilou10
a year ago
I’ve been testing Colgate Max White Ultimate over the last couple of weeks. It is a strong minty toothpaste that almost feels gritty in consistency on initial use. I love how clean & fresh it makes my mouth & teeth feel, the results of which seem longer lasting than the average toothpaste. In terms of whitening I can certainly see improvement however I’m not sure I’ve made it to pearly white quite yet. Will keep using hoping to further improve on results noted to date. A product I will buy again & would recommend to others who are aware of their teeth looking off white at best.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age45 to 54
5 out of 5 stars.

The Best Whitening Toothpaste

wembleygal1
a year ago
I have tried a number of Whitening toothpastes over the years. This is the very first one that I have used that really worked well. I noticed an improvement to my teeth after about 3 days. At the 2-week mark, my teeth are dazzling. I would caution users that it can get a little messy and make sure you don't put too much product on your toothbrush or device, as a little goes a long way. Having a tissue in had is also helpful to prevent blue goo going everywhere. I checked the price of this product and it seemed a little high, but all I can say is that it really works.

Yes, I recommend this product.

Home Tester Club

Customer review from Home Tester Club

UK
Age25 to 34
3 out of 5 stars.

Good toothpaste, but nothing special

InnaBocinca5
2 years ago
Colgate Max White Radiance toothpaste offers a refreshing experience with a pleasant taste, leaving your mouth feeling clean. While I enjoyed the product, I must admit that the promised "max white radiance" effect didn't deliver significant results within the initial two weeks of use. Despite this, it effectively maintains oral hygiene and prevents cavities. The paste's consistency is smooth, and it foams well during brushing. If immediate whitening is a top priority, one may need to be patient for noticeable results. Overall, it's a reliable toothpaste for daily use, with a focus on long-term oral health rather than instant whitening effects.

No, I do not recommend this product.

Home Tester Club

Customer review from Home Tester Club

Response from Colgate:
2 years ago
Customer Care
Hello! We are sorry to hear that your experience with this product was not as expected. We will consider your feedback and pass your comments on to our team.
1 – 8 of 826 Reviews