Learn more about
what’s in our products
Aqua
Dissolves substances or ingredients.
Benzyl Alcohol
Helps ensure our products remain free of unwanted bacteria, yeast and mold
Beta Carotene
Adds color to our products
BHT
Prevents our products from degrading over time
Blue 1
Adds color to our products
Calcium Peroxide
Removes stains from the inside and outside layers of your teeth to make them whiter
Calcium Pyrophosphate
Helps clean and polish your teeth
Caprylic/Capric Triglyceride
Helps mix the flavor and sweeteners in our Toothpaste beads
Carbomer
Helps thicken, mix, gel or stabilize our products for good consistency
Carrageenan
Helps thicken, mix, gel or stabilize our products for good consistency
Cellulose Gum
Thickens and stabilizes our products for good consistency
Cetylpyridinium Chloride
Helps to fight bacteria and prevent and reduce plaque and gingivitis
Charcoal Powder
Helps give our Toothpaste an opaque appearance and in certain levels has whitening benefits
Citric Acid
Helps to create an ideal pH in our products
Cocamidopropyl Betaine
Foaming agent that helps remove debris from your teeth
D&C Red No. 33
Adds color to our products
D&C Yellow No. 10
Adds color to our products
Dicalcium Phosphate Dihydrate
Helps to clean and polish your teeth
Dimethicone
Used to mix ingredients in our products
Disodium Phosphate
Helps to create an ideal pH in our products
Disodium Pyrophosphate
Helps to create an ideal pH in our products
FD&C Blue No. 1
Adds color to our products
FD&C Green No. 3
Adds color to our products
FD&C Red No. 40
Adds color to our products
FD&C Yellow No. 5
Adds color to our products
FD&C Yellow No. 6
Adds color to our products
Flavor
Used to freshen your breath and to improve the taste of our products
Gelatin
Gives shape to the beads in some of our Toothpaste formulas
Glycerin
Prevents our formula from drying out
Green 3
Adds color to our products
Helianthus Annus (Sunflower) Seed Oil
Used to mix ingredients in our products
Hydrated Silica
Helps clean and polish your teeth
Hydrogen Peroxide
Cleanses and soothes the irritations of your mouth
Hydrogenated Coconut Oil
Retains moisture in our products, provides flavor and known for its moisturizing benefits
Lactose MonohydratW
Improves the appearance of our products
Methylcellulose
Thickens and stabilizes our products for good consistency
Methylisothiazolinone
Helps ensure our products remain free of unwanted bacteria, yeast and mold
Mica
Improves the appearance of our products
Microcrystalline Cellulose
Thickens and stabilizes our products for good consistency
Mineral Oil
Used to mix ingredients in our products
Paraffinum Liquidum
Used to mix ingredients in our products
PEG-12
Provides consistency to the product
PEG-40 Castor Oil
Prevents the liquids in our products from separating
PEG/PPG-116/66 Copolymer
Provides consistency to the product
Pentasodium Triphosphate
Helps protect your teeth from stain build-up
Phosphoric Acid
Helps to create an ideal pH
Poloxamer 338
Prevents liquids from separating
Poloxamer 407
Prevents our products from separating
Polyethylene
Thickens our products for good consistency
Polysorbate 20
Used to mix ingredients in our products
Potassium Nitrate
Used to help reduce hypersensitivity in your teeth
Potassium Sorbate
Helps ensure our products remain free of unwanted bacteria, yeast and mold
Propylene Glycol
Prevents liquids from separating
PVM/MA Copolymer
Helps retain active ingredients on your teeth and gums
PVP
Thickens our products for good consistency
Red 33
Adds color to our products
Red 40
Adds color to our products
Silica
Helps clean and polish your teeth
Simethicone
Helps create an ideal level of foaming in our Toothpaste
Sodium Acrylates/ Methacryloylethyl Phosphate Copolymer
Forms a barrier on your teeth to prevent future stains
Sodium Benzoate
Protects products from growing bacteria, yeasts and mold.
Sodium Bicarbonate
Helps clean and polish your teeth
Sodium Citrate
Helps to create an ideal pH in our products
Sodium Fluoride
Helps protect your teeth against cavities
Sodium Hydroxide
Helps to create an ideal pH in our products
Sodium Lauryl Methylcellulose
Thickens and stabilizes our products for good consistency
Sodium Lauryl Sulfate
Foaming agent that helps remove debris from your teeth
Sodium Monofluorophosphate
Helps protect your teeth against cavities
Sodium Phosphate
Helps to create an ideal pH in our products
Sodium Saccharin
Helps provide sweetness to our products
Sorbitol
Helps moisten your mouth
Stannous Fluoride
Used to help prevent cavities, gingivitis and protect against sensitivity
Sucralose
Helps provide sweetness to our products
Tetrapotassium Pyrophosphate
Controls tartar to protect your teeth from stain build-up
Tetrasodium Pyrophosphate
Controls tartar to protect your teeth from stain build-up
Titanium Dioxide
Adds color to our products
Tricalcium Phosphate
Helps clean and polish your teeth
Trimethylsiloxysilicate/Dimethiconol Crosspolymer
Helps our Toothpaste to stick to your teeth's surfaces
Trisodium Phosphate
Helps to create an ideal pH in our products
Water
Used to dissolve ingredients
Xanthan Gum
Thickens and stabilizes our products for good consistency
Yellow 10
Adds color to our products
Yellow 5
Adds color to our products
Yellow 6
Adds color to our products
Zinc Oxide
Helps fight against bad breath
Zinc Phosphate
Stabilizes the ingredients in our products
Zinc Phosphate
Stabilizes the ingredients in our products
Zinc Phosphate Tetrahydrate
Helps to create an ideal pH in our products
