PREVENT FUTURE ORAL HEALTH PROBLEMS. FIGHT THE ROOT CAUSES*.
Colgate Total: Prevent Future Oral Health Problems
PREVENT FUTURE ORAL HEALTH PROBLEMS. FIGHT THE ROOT CAUSES*.
Colgate Total: Prevent Future Oral Health Problems
Care for the health of your smile and keep it protected before oral health problems start with our clinically proven Colgate Total Active Prevention toothpaste range. It’s been created with a new patented² formula, scientifically designed for active prevention and fights the root causes* of many oral health problems¹ to keep your smile as healthy tomorrow as it is today.
*Plaque reduction before problems occur; helps protect enamel against enamel erosion.
¹Bacterial plaque reduction, with 3 months continued use.
²US patented.
One step ahead in your oral health
Our Total Active Prevention range, with its new panteted² formula, has been scientifically designed to fight the root causes* of many common oral health problems¹ before they start.
²US patented.
*Plaque reduction before problems occur; helps protect enamel against enamel erosion.
15X more effective at fighting a root cause in just 1 week³
Use our Colgate Total Active Prevention toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush for 15x more effectiveness at fighting a root cause in just 1 week³!
³Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
Powerful, patented², preventative technology
It’s clear why our Colgate Total Active Prevention toothpaste is different from others! It looks after your smile with its patented² technology that’s powerful and preventative. There are also more than 150 patents under the Colgate Total brand⁴ and it's the No. 1 recommended brand by dentists in the UK for gum problems and plaque control*!
²US patented.
⁴For stannous and zinc technologies used in Colgate Total globally (historic and current).
*Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
24h antibacterial protection⁵
With clinically proven 24h antibacterial protection⁵ and a unique² system that stabilises our active prevention ingredient, our toothpaste is designed for superior⁴ performance.
⁵With 2x daily brushing after 4 weeks continued use.
²US patented.
Protection between dental visits
Colgate Total toothpaste is clinically proven to help provide comprehensive protection between your visits to the dentist. And because of our relentless focus on preventative science - we've tested over 900 formulas and completed 100 clinical studies along the way!
Discover your smile’s perfect match
Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!
