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BENEFITS

  • Whitening

    The New Colgate Total* formula is clinically proven to reduce surface stains for a whiter smile.

  • Fresh Breath

    The New Colgate Total* formula can instantly neutralize bad breath odours and has been clinically proven to keep breath fresher by actively fighting bacteria, a root cause of bad breath.

  • Cavity

    The New Colgate Total* advanced formula is clinically proven to prevent tooth decay and cavities that can be caused by sugary foods and food acids.

  • Enamel

    The New Colgate Total* advanced formula helps strengthen enamel.

  • Plaque

    The New Colgate Total* advanced formula has a clinically proven antibacterial system to reduce plaque for 12 hours**.

    **with 4 weeks of continued use.

  • Gingivitis

    The New Colgate Total* advanced formula actively fights bacteria to help improve gum health by reducing gum bleeding and gum inflammation associated with gingivitis. It has also been proven to fight bacteria not just on teeth, but also on the tongue, cheeks, and gums.

  • Tartar

    The New Colgate Total* formula actively fights bacteria to help prevent tartar (hardened plaque) buildup. It has been proven to fight bacteria not just on teeth, but also on the tongue, cheeks, and gums.

  • Sensitivity

    The New Colgate Total* advanced formula provides effective and long-lasting relief from sensitivity pain (with continous use of a Colgate Total* variant) by building a protective layer over sensitive areas of the teeth.