feel the power
3x more EFFECTIVE whitening*
Colgate’s revolution in whitening with deep oxygenated action where millions of free oxygen molecules smartly detect and lift both surface and deep stains.*
*Stains caused by food and drink vs. fluoride toothpaste after 3 days
Top Tips on how to:
#BeUltra
Clinically proven
whiter teeth in just 3 days!*
White Ultra
Active Foam
With a warming sensation and rich foam that contains millions of free oxygen molecules to remove stains effectively.
Buy now
Max White Ultra
Freshness Pearls
With freshness pearls for a cooling effect, a brilliant boost of flavour and long-lasting freshness.
Buy now*Stains caused by food and drink.
Enjoy a whiter smile
after*
before
*Dramatization, results vary. Stains caused by food and drinks. After 4 weeks continued use, 2x daily.
"Fantastic"
I love how quickly it removed coffee stains from my teeth. I've noticed results in just under a week!! Great affordable toothpaste! I totally recommend it to anyone trying to brighten up their smile!
-Zaneta, Bastingstoke
"White"
I have tried lots of toothpaste in the past that promise whitening to no avail. I feel this product is a game changer. The cleaning is so much more powerful and the difference is very noticeable.
-Emma, Ruislip
"Love it"
Absolutely love this my teeth have never looked so good. Been getting so many compliments when I smile and normally I hate smiling. This has given me so much confidence.
-Nicole, Bradford
"Colgate Max White Ultra"
This is exceptional toothpaste. My teeth are at least one shade whiter and lovely and shiny. Will definitely be purchasing this in the future. I have also recommended it to my family and friends, thank you.
-Trisha, Sunderland
Safe & effective
daily whitening
Buy now
FRESH breath
removal
stain removal*
Clinically proven
Enamel safe for daily use
Surface stain removal
Stain prevention
Removes deep stains*
*Stains caused by food and drink.
