Frequently Asked Questions


Is Colgate® Max White™ toothpaste enamel-safe?
Colgate® Max White™ Toothpaste is formulated to be used daily and is enamel-safe.

What flavors of Colgate® Max White™ Toothpaste are available to purchase?
Colgate® Max White™ Toothpaste is offered in three great minty flavors — Sparkling Mint, Cool Mild Mint and Enamel White.

Can Colgate® Max White™ Toothpaste be used daily?
Yes, Colgate® Max White™ is a daily anticavity fluoride toothpaste to provide not only terrific whitening that you love but also daily oral care.

Does Colgate® Max White™ cause sensitivity?
No, when used as directed, Colgate® Max White  has not been shown to increase sensitivity in consumers.

Is Colgate® Max White™ safe to use for longer than 4 weeks?
Yes. When used as directed, best results are achieved in 4 weeks, but to keep your white smile, continue to use. In addition to providing whitening results, Max White™ provides all of the benefits of standard fluoride toothpaste and can be used daily.

Are Colgate® Max White™ products gluten-free?
We certify that all Colgate® Toothpastes are gluten-free.

Is it safe to use on dentures or dental work? Will it whiten my dentures of dental work?
All Colgate® Toothpastes are designed to be used as everyday toothpastes. They are safe to use on all types of dental work, including braces, however, Colgate® Max White™ will whiten only natural teeth.


What is the level of peroxide in Colgate® Max White™ Mouthwash?
This formula contains 2 percent peroxide.

What are the benefits of using a whitening mouthwash?
Colgate® Max White™ Mouthwash can be used daily to freshen breath and effectively whiten teeth by removing surface stains. The dual-action formula also helps protect against future stains.

Is Colgate® Max White™ Mouthwash enamel-safe?
Yes. Colgate® Max White™ Mouthwash is formulated to be used daily and is enamel-safe.


Toothbrush + Built-in Whitening Pen

How do I use the Colgate® Max White™ Toothbrush + Built-in Whitening Pen?

Brush -> Brush as you normally would with your regular toothpaste. The Colgate® Max White™Toothbrush is specially designed with polishing bristles and     stain removers to help remove surface stains. 
Whiten -> Turn the dial at the bottom of the whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing. Just allow the gel to dissolve naturally on your teeth. 
Recommended dosage: Two clicks of gel for top teeth and two clicks for bottom teeth. 
Go.™ -> Store pen inside brush. 

When will I start to get results?
You should begin to get a beautiful whiter smile in two days. For best whitening results, continue to use as directed.

When does the gel start working?
The Colgate® Max White™ Gel has a unique stay-on formula that adheres to your teeth and begins to work immediately.

Am I going to feel the Colgate® Max White™ gel when it’s on my teeth?
Once you apply the Colgate® Max White™ Gel, you will feel a small film of gel on your teeth for a few minutes until it naturally starts to dissolve in your mouth. Again, no waiting or rinsing necessary!

Is the Max White™ whitening gel a substitute for toothpaste?
No, it is not. Use the Max White™ Toothbrush as you normally would with your regular toothpaste to brush your teeth. After brushing, apply the whitening gel to your teeth with the pen. To get the desired results, the gel should be the last item     you use after brushing your teeth.

Does the Colgate® Max White™ Toothbrush help whiten my teeth?
The Colgate® Max White™ Toothbrush is specially designed with stain removers and polishing bristles to help remove surface stains.

Where should I store the Colgate® Max White™ Whitening Pen? Do I need to clean it before storing?
Always store the pen inside the toothbrush handle. Before storing, wipe remaining gel and moisture from tip to clean. Do not use water. The pen comes with a cap that should be discarded once packaging is opened for the first time.

Will the Colgate® Max White™ Toothbrush + Built-in Whitening Pen whiten my dental work?
If you have dental work, consult your dentist before using. It is not intended to whiten caps, crowns, veneers, fillings or dentures.

Does the Max White™ Whitening Pen really work? What’s so special about it?
The unique, whitening gel in the pen allows it to stick to the teeth, enabling the active whitening ingredients to go past surface stains and deeply whiten teeth.

How long does the whitening gel in the pen last?
Depending on individual usage, the gel can last anywhere from two to six weeks. Regardless, we recommend changing your Toothbrush + Whitening Pen every three months.

Is it safe to use Colgate® Max White™ Toothbrush + Whitening Pen every day?
If used as directed, it is safe for everyday use.

What if I experience sensitivity and gum discomfort?
Some people may experience tooth sensitivity or gum discomfort when using whitening products; this discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

What is the suggested retail price?
The average suggested retail price for the Colgate® Max White™ Toothbrush + Built- in Whitening Pen is $14.99.


What is Colgate® Wisp®?
Colgate® Wisp® is a single-use mini toothbrush with a breath-freshening bead that allows you to have a clean, fresh mouth anywhere, anytime – no water or rinsing required.

How does it work?
The Colgate® Wisp® cleaning bristles and soft pick help remove food and particles from between your teeth. As you brush, a freshening bead dissolves to release a burst of freshness in your mouth.

How does Wisp® Plus Whitening help whiten teeth?
Wisp® Plus Whitening contains a high cleaning silica ingredient that helps teeth whiten by removing surface stains as you brush.

How does it compare to brushing with a full-size toothbrush and toothpaste?
It is still necessary to maintain your regular brushing routine with a full-size toothbrush and toothpaste to thoroughly remove plaque and bacteria. Colgate® Wisp® is designed to give a clean-mouth feeling and fresh breath when you're on the go.

Powered Toothbrush

How often should I replace my brush head?
Dentists and hygienists recommend replacing your toothbrush every three months.

What makes Colgate® 360°® Powered Toothbrushes unique?
All Colgate® 360°® Powered Toothbrushes have our unique tongue and cheek cleaner for a healthier whole mouth clean.*

*vs. brushing alone with an ordinary flat-trim toothbrush

How does the Colgate® 360°® Max White™ Toothbrush whiten?
Colgate® 360°® Max White™ Powered Toothbrush utilizes a dual-action brush head with polishing bristles to help to whiten teeth by polishing away surface stains.

Are batteries included?
All Colgate® Powered Toothbrushes come with batteries included.

Manual Toothbrush

What makes Colgate® 360°® Toothbrushes unique?
All Colgate® 360® Toothbrushes have a unique tongue and cheek cleaner to comfortably remove over 96 percent more odor-causing bacteria versus a flat-trim toothbrush for a healthier whole-mouth clean* you can feel!

*vs. brushing alone with an ordinary flat-trim toothbrush.

How does the Colgate® 360°® Max White™ Toothbrush whiten?
Colgate® 360°® Max White™ Toothbrush is specially designed to whiten teeth by removing surface stains. Whitening cups hold toothpaste to help effectively remove surface stains for a naturally whiter smile, and polishing bristles help to whiten teeth by polishing away surface stains and cleaning hard-to-reach areas.

What colors does the Colgate® 360°® Max White™ Toothbrush come in?
All Colgate® 360°® Max White™ Toothbrushes are designed with a pearlized white     handle and bright colorful accents in blue, purple, and green.

What different types of bristle firmness does the Colgate® 360°® Max White™Toothbrush come in?
Colgate® 360°® Max White™ Toothbrushes come with either Soft or Medium bristles.


What do I do if I am not satisfied with this product?
All of our Colgate® Max White™ products are 100% satisfaction guaranteed. If you are at all dissatisfied with this product, please visit to contact us and take advantage of our satisfaction guarantee.

Where can I buy Colgate® Max White™ Products?
Colgate® Max White™ products are available at all mass retailers.

Where can I buy the Colgate® Max White™ Professional Take-Home Kit?
This can only be obtained by asking your dentist.

Is it recommended to use the Max White™ Toothbrush + Whitening Pen with the Max White™ Toothpaste?
For a great smile, we recommend using Colgate® Max White™ Toothbrush + Whitening Pen together with Colgate® Max White™ Toothpaste.

Want even faster results? To get whiter teeth in just one day**, use the Colgate® Max White™Toothpaste, Mouthwash, and Toothbrush + Whitening Pen all together. 

 ** With Colgate® Max White™ Toothpaste, Mouthwash and Toothbrush + Whitening Pen, use as directed. Use mouthwash prior to Max White™ Whitening Pen. For best results, continue routine as directed.

When using the entire Max White™ collection together, when should I use the Mouthwash? Before or after the whitening gel?
Use mouthwash prior to the Max White™ Whitening Pen. To get the desired results, the gel should be the last item you use after brushing your teeth.