Welcome to the
Colgate® Max White
teeth whitening hub
Whiten your smile easily and effectively with our advanced whitening science and products. Our clinically proven at-home whitening formulas remove surface stains and safely get below your enamel to reverse deep stains* for a dazzling, whiter smile.
*Stains caused by food and drink.
How do I whiten my teeth at home?
There are many different ways to whiten your teeth at home. From toothpastes to teeth whitening LED lights, Colgate Max White has you covered. If you're looking for something that can easily become part of your daily routine, try a teeth whitening toothpaste like Colgate Max White Ultra that gives you whiter teeth in just 3 days* or Colgate Max White Ultimate to reverse years of deep stains and yellowing.
If you're looking to add something to your existing routine, our other whitening solutions might be for you. Try the Colgate Max White Overnight Whitening Pen which removes 15 years of stains** while you sleep!
*Stains caused by food and drink vs fluoride toothpaste
**Stains caused by food and drink with 3 weeks continued use.
Can I whiten my teeth overnight?
Yes! Our Colgate Max White Overnight Whitening Pen removes 15 years of stains* when used as directed. Our formula dries quickly to form an invisible film over your teeth that won't easily rub off or dissolve in your saliva overnight. You can apply it as the last step of your nightly oral care routine, and let the whitening serum get to work while you sleep.
*Stains caused by food and drink with 3 weeks continued use.
How often can you whiten your teeth?
When using teeth whitening products, some people may experience common side effects like sensitivity or burning, so it's important to use them exactly as directed. Look for whitening products that were designed for daily use, like the Colgate Max White Ultra Toothpaste, Max White Ultimate Toothpaste or Colgate Max White Overnight Whitening Pen and the LED Whitening Kit. Our whitening pen has a precision applicator that allows you to apply the whitening serum easily on the tooth. If you do experience any side effects, chat to your dentist, who will be able to advise you on the best solution.