Colgate* Sensitive Original toothpaste contains the sensitivity ingredient potassium nitrate (5.0% w/w) which is clinically proven to soothe nerve ends and build a protective shield to gradually reduce the pain of sensitivity in two weeks.‡
‡Builds with continuous use and twice daily brushing
Clinically proven sensitivity relief
Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and twice daily brushing)
Contains the maximum-strength, FDA-allowed antisensitivity active ingredient
Helps protect teeth against cavities and promote healthy gums (with regular brushing)
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ORAL CARE GOALS