035000978042

A Colgate* Sensitive product
Colgate* Sensitive Original

Colgate* Sensitive Original toothpaste contains the sensitivity ingredient potassium nitrate (5.0% w/w) which is clinically proven to soothe nerve ends and build a protective shield to gradually reduce the pain of sensitivity in two weeks.‡
‡Builds with continuous use and twice daily brushing

Clinically proven sensitivity relief

Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and twice daily brushing)

Contains the maximum-strength, FDA-allowed antisensitivity active ingredient

Helps protect teeth against cavities and promote healthy gums (with regular brushing)
ORAL CARE GOALS

Sensitivity relief

Plaque Prevention

Tartar Control

Cavity Prevention

Freshens breath