035000978042

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A Colgate* Sensitive product

Colgate* Sensitive Original

Colgate* Sensitive Original

Colgate* Sensitive Original toothpaste contains the sensitivity ingredient potassium nitrate (5.0% w/w) which is clinically proven to soothe nerve ends and build a protective shield to gradually reduce the pain of sensitivity in two weeks.^‡

^{‡Builds with continuous use and twice daily brushing}

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Clinically proven sensitivity relief

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Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and twice daily brushing)

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Contains the maximum-strength, FDA-allowed antisensitivity active ingredient

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Helps protect teeth against cavities and promote healthy gums (with regular brushing)

Ratings and Reviews

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ORAL CARE GOALS

Sensitivity relief

Sensitivity relief

Plaque Prevention

Plaque Prevention

Tartar Control

Tartar Control

Cavity Prevention

Cavity Prevention

Freshens breath

Freshens breath