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A Colgate^® Optic White^® product

Colgate^® Optic White^® with Charcoal

Colgate® OW Charcoal Toothpaste

Colgate^® Optic White^® with Charcoal Teeth Whitening Toothpaste removes 6X more surface stains with micro-polishing action vs. ordinary non whitening toothpaste after 2 weeks of continued use.

woman wearing heart shaped sunglasses showing white teeth

Combines clinically proven micro-polishing whitening technology to safely remove surface stains with the excitement of charcoal

smiling dental hygienisty

Whitening toothpaste removes 6X more surface stains* for a whiter smile

man brushing his teeth with colgate toothbrush

It helps prevent new stains from forming so teeth stay whiter longer

close up of woman smiling with white teeth

Enamel safe teeth whitening, that’s good for daily use

Fluoride toothpaste formula to protect against cavities

Cool Mint flavor to help freshen breath

White and black striped paste

^{*vs. ordinary non-whitening toothpaste, after 2 weeks of continued use.}

Ratings and Reviews

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ORAL CARE GOALS

Cavity Prevention

Cavity Prevention

Freshens Breath

Freshens Breath

Enamel Protection

Enamel Protection

Tooth Whitening

Tooth Whitening

Polishes Away Surface Stains

Polishes Away Surface Stains