Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

The Colgate^® 360° Charcoal Medium Toothbrush features charcoal-infused tapered bristles*, effectively supporting deep cleaning and brightening your smile by removing surface stains.

Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

The new Colgate Total^® Active Protection Gum Care Toothpaste is 3X more effective at fighting a root cause² and provides 12-hour whole mouth protection¹. Its uniquely designed formula helps prevent gum problems⁴ and is formulated with a lower surfactant level, breaking down into a gentle foam suited for those prone to gum issues.

The new Colgate Total Active Protection Fresh Mint Toothpaste formula contains a unique system that stabilizes the active ingredient, ensuring superior⁵ performance that helps prevent problems before they start, while providing 12 hour whole mouth protection² and long-lasting benefits against many oral care issues

Colgate Total Plaque Pro-Release Whitening Toothpaste is formulated to help reduce the harmful effects of plaque, the root cause of common oral health problems.
This fluoride toothpaste goes deep to release 3X more plaque along the gumline* with its Precision Foam Cleansing Technology. It not only helps remove gum-harming plaque but also provides 24-hour whole mouth protection**.
Clinically proven and developed with dental experts, this toothpaste helps restore your teeth's natural whiteness by dissolving and lifting away surface stains.

Colgate Kids 0% Artificial Toothpaste is specially made for children ages 3–5. Enriched with arginine and free from gluten and sugar, its delightful fruity orange flavor makes brushing safe, gentle, and fun for developing smiles.

Colgate^® Kids Minions Toothpaste with Cavity & Enamel Protection is specially made for kids 6 and up! This sugar-free, clinically proven formula features a fun mild mint flavor to make brushing a delight.

Colgate Kids Barbie & Batman Power Toothbrush delivers gentle cleaning with a small vibrating head and extra soft bristles—plus a fun theme kids love

The Barbie Junior Extra Soft Toothbrush with extra soft, multilevel bristles is perfect for cleaning young children's milk and cutting permanent teeth.

The Colgate Max Fresh Bamboo Charcoal Toothpaste is infused with charcoal and powered by UltraFreeze New Technology*, with whitening strips to provide a refreshing clean. This fluoride toothpaste not only helps whiten teeth by removing surface stains but also offers a long-lasting cooling effect, keeping your mouth feeling fresh and revitalized
*New Cooling Technology
**vs. Colgate ordinary Fluoride toothpaste

The Colgate Max Fresh Clean Mint Toothpaste is enhanced with cooling crystals and powered by UltraFreeze New Technology*, delivering an invigorating minty fresh experience with 10X longer lasting cooling**. This fluoride toothpaste not only helps protect against cavities but also refreshes breath, leaving your mouth feeling refreshed and invigorated

*New Cooling Technology

**vs. Colgate ordinary Fluoride toothpaste

The Colgate® Max Fresh® Spicy Fresh Toothpaste is enhanced with cooling crystals to provide an intense burst of freshness with every use. Powered by New UltraFreeze Technology*, this fluoride toothpaste offers 10X longer lasting cooling**, helping to protect against cavities while instantly refreshing your breath and keeping your mouth feeling fresh and revitalized

*New Cooling Technology

**vs. Colgate ordinary Fluoride toothpaste

The Colgate Max Fresh Cool Mint Toothpaste is enhanced with cooling crystals and powered by UltraFreeze New Technology*, delivering an invigorating minty fresh experience with 10X longer lasting cooling**. This fluoride toothpaste not only helps protect against cavities but also refreshes breath, leaving your mouth feeling refreshed and invigorated

*New Cooling Technology

**vs. Colgate ordinary Fluoride toothpaste

The new Colgate Total Active Protection Clean Mint Toothpaste formula contains a unique system that stabilizes the active ingredient, ensuring superior⁵ performance that helps prevent problems before they start, while providing 12 hour whole mouth protection² and long lasting preventative benefits against the root cause of many common oral care problems⁵
²after 4 weeks continued use
⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

The new Colgate Total Active Protection Clean Mint Toothpaste formula contains a unique system that stabilizes the active ingredient, ensuring superior⁵ performance that helps prevent problems before they start, while providing 12 hour whole mouth protection² and long lasting preventative benefits against the root cause of many common oral care problems⁵
²after 4 weeks continued use
⁵plaque reduction vs fluoride toothpaste, with 3 months continued use

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Gum Care Toothpaste is 3X more effective at fighting a root cause² and provides 12-hour whole mouth protection¹. Its uniquely designed formula helps prevent gum problems⁴ and is formulated with a lower surfactant level, breaking down into a gentle foam suited for those prone to gum issues.

Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula

The Colgate^® 360° Charcoal Sensitive Extra Soft Toothbrush features 48% softer bristles*, providing gentle care for sensitive teeth and gums. Its integrated tongue and cheek cleaner ensures a thorough clean that goes beyond just teeth
*vs. an ordinary soft manual toothbrush

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.

*With regular twice-daily brushing

**Stains caused by food and drinks

The Colgate Max Fresh Bamboo Charcoal Toothpaste is infused with charcoal and powered by UltraFreeze New Technology*, with whitening strips to provide a refreshing clean. This fluoride toothpaste not only helps whiten teeth by removing surface stains but also offers a long-lasting cooling effect, keeping your mouth feeling fresh and revitalized
*New Cooling Technology
**vs. Colgate ordinary Fluoride toothpaste

The Colgate Max Fresh Clean Mint Toothpaste is enhanced with cooling crystals and powered by UltraFreeze New Technology*, delivering an invigorating minty fresh experience with 10X longer lasting cooling**. This fluoride toothpaste not only helps protect against cavities but also refreshes breath, leaving your mouth feeling refreshed and invigorated

*New Cooling Technology

**vs. Colgate ordinary Fluoride toothpaste

The Colgate® Max Fresh® Spicy Fresh Toothpaste is enhanced with cooling crystals to provide an intense burst of freshness with every use. Powered by New UltraFreeze Technology*, this fluoride toothpaste offers 10X longer lasting cooling**, helping to protect against cavities while instantly refreshing your breath and keeping your mouth feeling fresh and revitalized

*New Cooling Technology

**vs. Colgate ordinary Fluoride toothpaste

The Colgate Max Fresh Cool Mint Toothpaste is enhanced with cooling crystals and powered by UltraFreeze New Technology*, delivering an invigorating minty fresh experience with 10X longer lasting cooling**. This fluoride toothpaste not only helps protect against cavities but also refreshes breath, leaving your mouth feeling refreshed and invigorated

*New Cooling Technology

**vs. Colgate ordinary Fluoride toothpaste

Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.

*With regular twice-daily brushing

**Stains caused by food and drinks

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Gum Care Toothpaste is 3X more effective at fighting a root cause² and provides 12-hour whole mouth protection¹. Its uniquely designed formula helps prevent gum problems⁴ and is formulated with a lower surfactant level, breaking down into a gentle foam suited for those prone to gum issues.

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.

The new Colgate Total^® Active Protection Gum Care Toothpaste is 3X more effective at fighting a root cause² and provides 12-hour whole mouth protection¹. Its uniquely designed formula helps prevent gum problems⁴ and is formulated with a lower surfactant level, breaking down into a gentle foam suited for those prone to gum issues.

Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.

*With regular twice-daily brushing

**Stains caused by food and drinks