Every day, millions of people around the world trust Colgate to help them start the day right. Because when you take care of your mouth, you can take on anything.
Earning this trust starts with the ingredients we choose.
First things first. Every single ingredient we use is completely safe for you, your family and the environment. We know this because we test each one carefully, at every stage of the product lifecycle – from the development lab, to the store shelf, and even to your bathroom at home.
As technology changes, our team of scientists are passionately seeking out, and fighting for, the highest quality ingredients.
Better ingredients for you and the planet
We are constantly seeking opportunities to improve the Colgate experience. This means always look for new ingredients and formulations that provide the same or better benefits without ever sacrificing on quality.