HOW DOES THE NEW COLGATE TOTAL® HELP PREVENT ORAL HEALTH ISSUES?

The new Colgate Total^® fights bacteria, the root cause of many oral health problems* by providing clinically proven 24-hour antibacterial protection, helping to stop issues before they even start.

^{*such as gingivitis or cavities by reducing bacteria buildup in 6 weeks starting in week 1, vs. non-antibacterial fluoride toothpaste and flat trim toothbrush, when used together.}

WHY IS THE NEW COLGATE TOTAL® A SMART OPTION FOR MY PREVENTIVE ORAL HEALTH?

The new Colgate Total^® offers a complete system of products designed to work together. With our antibacterial toothpaste, toothbrushes, and antibacterial mouthwash, you get scientifically proven care that helps fight bacteria, the root cause of many oral health problems.*

^{*cavities and gingivitis via bacterial plaque reduction.}

WHAT’S UNIQUE ABOUT THE NEW COLGATE TOTAL® MOUTHWASH?

Whether you use Colgate Total^® Peppermint Mouthwash, Colgate Total^® Spearmint Mouthwash,  or Colgate Total^® Gum Health Mouthwash, it offers up to 24-hour^ Antibacterial Protection and fights bacteria, the root cause* of plaque, gingivitis, and tartar buildup.

^{^with twice daily use
*via protection against bacteria}

HOW DOES THE NEW COLGATE TOTAL® TOOTHPASTE HELP PREVENT ORAL HEALTH PROBLEMS?

The new Colgate Total^® toothpaste portfolio features a unique, patented stannous fluoride formula clinically proven to reduce plaque bacteria, prevent gingivitis, and reduce sensitivity, helping fight the root cause of many oral health problems*.

^{*via bacteria reduction, oral health problems like gingivitis & cavities with twice daily brushing}

WHAT MAKES THE NEW COLGATE TOTAL® TOOTHPASTE DIFFERENT FROM REGULAR TOOTHPASTE?

The new Colgate Total^® toothpaste (like Colgate Total^® Whitening toothpaste) uses preventative technology with stannous fluoride to protect against plaque bacteria which can cause oral health issues*, delivering benefits beyond what regular toothpaste can achieve with brushing alone.

^{*such as tartar and gingivitis}

WHAT TOOTHPASTES HELP TEETH ENAMEL?

To fight the root cause* of enamel erosion, discover toothpaste like Colgate Total^® Plaque Pro Release Toothpaste, Colgate Total^® Deep Clean Toothpaste, Colgate Total^® Whitening Toothpaste,  Colgate Total^® Clean Mint Toothpaste, and Colgate Total^® Fresh Mint Toothpaste

 ^{*via protection against bacteria and dietary exposures, with daily brushing.}

WHAT IS A GOOD TOOTHPASTE FOR WHITENING TEETH?

To help whiten teeth, discover toothpaste like Colgate Total^® Advanced Whitening Toothpaste, Colgate Total^® Active Prevention Whitening Toothpaste  Colgate Whitening + Charcoal Toothpaste,  and Colgate Total^® Plaque Pro Release Toothpaste. 

IS COLGATE TOTAL® A GOOD TOOTHPASTE FOR SENSITIVE TEETH?

Yes! Colgate Total^® Active Prevention Toothpaste provides sensitivity relief that starts in just  1 day.*

^{*with 2x daily use.}

HOW DOES COLGATE TOTAL® TOOTHPASTE WORK?

Colgate Total^® toothpastes feature a powerful formula designed to tackle today’s most common dental challenges like cavities, plaque bacteria, tartar buildup, gingivitis, bad breath, and sensitivity. Our breakthrough patented formula combats bacteria not just on your teeth but also your tongue, cheeks, and gums. 

WHAT IS THE ACTIVE INGREDIENT IN COLGATE TOTAL® TOOTHPASTE?

Stannous fluoride is the powerful active ingredient in Colgate Total^® Toothpaste, delivering a range of benefits like cavity protection, gum health, and relief from sensitivity. While stannous fluoride is unstable in water, often found in toothpaste, Colgate Total^® Toothpaste has an innovative stabilization system to keep it stable and effective.