Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Stain Prevention 5% Hydrogen Peroxide Toothpaste. Use this teeth whitening toothpaste with a 5% hydrogen peroxide-based formula to deeply whiten beyond surface stains. Colgate Optic White Pro Series Stain Prevention Toothpaste effectively removes tea, coffee, and wine stains so you can achieve a white smile.

*when used as directed

Remove 5 years of stains* using Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile.

*when brushing twice daily for 2 weeks
**as shown in a laboratory study

Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.
*after 2 weeks of twice daily use
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Remove every day surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Stain Removal Toothpaste.

*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Colgate^® Optic White^® Mouthwash is an alcohol-free, enamel-safe, whitening mouthwash that freshens breath and actively whitens and seals out new stains.

Colgate Optic White Replaceable Head Toothbrush Starter Kit, 2 Brush Heads

Introducing the Colgate Optic White Pro Series Battery Toothbrush. With a rubber polishing cup that removes more stains for a bright smile

The Colgate Optic White Pro Series Charcoal Manual Toothbrush for Adults, 2 Pack is the perfect set of charcoal toothbrushes to keep teeth clean. Designed with distinctive charcoal spiral bristles, this 2 pack of charcoal toothbrushes whitens teeth by polishing away surface stains helping to whiten your smile.

Easy, effortless and effective teeth whitening while you sleep. Just click, apply and let the power of the enamel safe, hydrogen peroxide-based gel formula work overnight.

Touch up your teeth for a brilliant smile with the ionic teeth whitening touch up trays from Colgate^® Optic White^®.

See whiter teeth in just 1 day* in a few simple steps. Powered by hydrogen peroxide, this easy-to-use whitening pen with a precision tip applicator offers a glowing smile after just 3 applications.

Get professional-level whitening in just 10 minutes a day* at home! Fueled by purple wavelength technology, the LED device amplifies the hydrogen peroxide serum for exceptional whitening results.