Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Stain Prevention 5% Hydrogen Peroxide Toothpaste. Use this teeth whitening toothpaste with a 5% hydrogen peroxide-based formula to deeply whiten beyond surface stains. Colgate Optic White Pro Series Stain Prevention Toothpaste effectively removes tea, coffee, and wine stains so you can achieve a white smile.

*when used as directed

Remove 5 years of stains* using Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile.

*when brushing twice daily for 2 weeks
**as shown in a laboratory study

Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.
*after 2 weeks of twice daily use
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Remove every day surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Stain Removal Toothpaste.

*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Colgate^® Optic White^® Mouthwash is an alcohol-free, enamel-safe, whitening mouthwash that freshens breath and actively whitens and seals out new stains.

Colgate Optic White Replaceable Head Toothbrush Starter Kit, 2 Brush Heads

The Colgate Optic White Pro Series Charcoal Manual Toothbrush for Adults, 2 Pack is the perfect set of charcoal toothbrushes to keep teeth clean. Designed with distinctive charcoal spiral bristles, this 2 pack of charcoal toothbrushes whitens teeth by polishing away surface stains helping to whiten your smile.

Introducing the Colgate Optic White Pro Series Battery Toothbrush. With a rubber polishing cup that removes more stains for a bright smile

Touch up your teeth for a brilliant smile with the ionic teeth whitening touch up trays from Colgate^® Optic White^®.

Get your smile special-occasion ready and experience whiter teeth in just 1 day* by using the Colgate Optic White Express Teeth Whitening Pen. Powered by hydrogen peroxide, this easy-to-use and fast-acting Colgate whitening pen with a precision tip applicator offers a glowing smile after just 3 applications.
*when used as directed

Please scroll down to the Product Overview section of the page below to access the how-to-use video.
Please scroll down to the bottom of the page to access the virtual AR tool.

Get your smile special-occasion ready and experience whiter teeth in just 1 day* by using the Colgate Optic White Express Teeth Whitening Pen. Powered by hydrogen peroxide, this easy-to-use and fast-acting Colgate whitening pen with a precision tip applicator offers a glowing smile after just 3 applications.
*when used as directed

Please scroll down to the Product Overview section of the page below to access the how-to-use video.
Please scroll down to the bottom of the page to access the virtual AR tool.

Get professional-level whitening in just 10 minutes a day* at home! Fueled by purple wavelength technology, the LED device amplifies the hydrogen peroxide serum for exceptional whitening results.