Remove 5 years of stains* using Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile.

*when brushing twice daily for 2 weeks
**as shown in a laboratory study

Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.
*after 2 weeks of twice daily use
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Remove every day surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Stain Removal Toothpaste.

*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Welcome a brilliantly white smile with the Colgate Optic White Renewal Teeth Whitening Toothpaste. This whitening fluoride toothpaste removes 15 years of stains* and effectively removes tea, coffee, and wine stains. The patented whitening toothpaste contains 5% hydrogen peroxide to deeply whiten beyond surface stains to help you achieve a white smile. *when brushing twice daily for 2 weeks

Help remove every day surface stains with the Colgate Optic White with Charcoal Toothpaste. This whitening toothpaste with charcoal removes 95% of daily surface stains* for a brighter smile. Get ready to reveal a smile that’s ready to shine with Colgate Optic White Whitening Toothpaste with Charcoal Toothpaste
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use