Creating a healthier and brighter future, one smile at a time
Creating a healthier and brighter future, one smile at a time
From the start of the company in 1806, our goal has always been to support and improve oral health at the largest possible scale. We have been doing so, not only by developing our best products and solutions for your smile, but also by providing access to oral healthcare and education around it to as many people as possible, while also doing our utmost to limit our environmental impact.
Who we are
We are the global leader in oral health – the most trusted brand in the world. With more patented innovations than anyone else in the category, we have the largest partnership with dental professionals, and the longest-standing oral health outreach and education program.
Our belief
We believe that everyone deserves a future to smile about.
Our purpose
Our purpose is to support and improve oral health across the globe.
Our promise
Our promise is to create smiles that unleash the power in each of us, and therefore unlock a better future.
How we create healthier smiles for all
All of our science, expertise, knowledge of oral health, and our partnership with the dental profession and organizations is in service to helping everyone do the best for their smile and design the best in class sustainable innovations to support our planet
SCIENCE & INNOVATION
Changing the world, one breakthrough at a time
Our team of scientific experts develop cutting-edge technology to create our best products and solutions for your smile.
ORAL HEALTH COMMITMENT
Leading the way for healthy smiles across the world
Our goal is that every person not only knows how to care for their smile but also has access to oral care products and services.
ENVIRONMENTAL IMPACT
We’re committed to reduce our environmental impact
We recognize the impact we have on the environment and do our utmost to protect the planet.
Our history
The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Throughout this history, Colgate people and Colgate values have been at the heart of our success.
1806
The company is founded by William Colgate.
1873
Colgate starts selling toothpaste in jars.
1896
Colgate introduces toothpaste in a collapsible tube.
1930
Colgate is the first brand to receive the American Dental Association’s Seal of Approval on Colgate Ribbon Dental Cream.
1968
Colgate toothpaste is reformulated with MFP Fluoride to fight cavities and Ultrabrite toothpaste is launched.
1987
Colgate introduces first oral rinse (mouthwash) to effectively prevent tartar buildup.
1992
With development of a new process to control gingivitis, Colgate Total toothpaste is first marketed.
2004
Introduction of Colgate 360º manual toothbrush.
2011
Colgate Optic White brand is launched with the first toothpaste formula to contain a professionally recommended whitening agent.
Present
Colgate sells its products in over 200 countries and territories worldwide.
