Get your smile special-occasion ready and experience whiter teeth in just 1 day* by using the Colgate Optic White Express Teeth Whitening Pen. Powered by hydrogen peroxide, this easy-to-use and fast-acting Colgate whitening pen with a precision tip applicator offers a glowing smile after just 3 applications.
*when used as directed

Please scroll down to the Product Overview section of the page below to access the how-to-use video.
Please scroll down to the bottom of the page to access the virtual AR tool.

Colgate^® Gel-Kam Preventative Treatment Gel prevents cavities and treats sensitive teeth with a clinically proven fluoride formula. Try it today!

Get your smile special-occasion ready and experience whiter teeth in just 1 day* by using the Colgate Optic White Express Teeth Whitening Pen. Powered by hydrogen peroxide, this easy-to-use and fast-acting Colgate whitening pen with a precision tip applicator offers a glowing smile after just 3 applications.
*when used as directed

Please scroll down to the Product Overview section of the page below to access the how-to-use video.
Please scroll down to the bottom of the page to access the virtual AR tool.

Get professional-level whitening in just 10 minutes a day* at home! Fueled by purple wavelength technology, the LED device amplifies the hydrogen peroxide serum for exceptional whitening results.

Phos-Flur^® Rinse is an anti-cavity fluoride rinse.

The Colgate Peroxyl^® mouth sore rinse helps cleanse and promote healing of minor oral irritations.

Experience visibly whiter teeth in just 1 week* with the Colgate Optic White Overnight Teeth Whitening Pen. This whitening pen contains 21 nightly treatments and has a hydrogen peroxide-based formula that is enamel-safe and designed for no tooth sensitivity during and after the whitening treatment.

*when used as directed

Please scroll down to the Product Overview section of the page below to access the how-to-use video.

Please scroll down to the bottom of the page to access the virtual AR tool.

Touch up your teeth for a brilliant smile with the ionic teeth whitening touch up trays from Colgate^® Optic White^®.

Colgate Kids Toothpaste with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 2+, Pokemon, Mild Bubble Fruit Flavor made especially for kids 2 and up offers an enamel safe children’s toothpaste formula that works on developing teeth.

Colgate Sparkling White Whitening Toothpaste, with a great Mint Zing flavor, fights cavities and helps remove stains to whiten teeth and prevent future stain build-up.

Colgate Total Deep Clean toothpaste fights bacteria on teeth, tongue, cheeks and gums for whole mouth health.

Colgate Total Advanced Whitening toothpaste eliminates stains and fights against cavities, plaque and gingivitis while preventing new stains and tartar buildup.

Colgate 2-in-1 Whitening Toothpaste Gel and Mouthwash, with a great Icy Blast flavor, provides benefits from both toothpaste and mouthwash.

Colgate Total Plaque Pro Release Whitening Toothpaste dissolves and lifts away gum harming plaque with daily brushing.

Colgate^® Baking Soda and Peroxide Whitening Toothpaste, with a great Brisk Mint flavor, cleans deep, whitens teeth, helps remove stains, fights cavities, and removes plaque and impurities.

Colgate Total Whitening Gel toothpaste eliminates stains and fights against cavities, plaque and gingivitis while preventing new stains and tartar buildup.

Colgate Kids Toothpaste Pump with Fluoride, Anticavity & Cavity Protection Toothpaste. For Ages 6+, Mild Bubble Fruit Flavor is a toothpaste for kids that helps brush away buildup to maintain a healthy smile.

Colgate Max Fresh Advanced Whitening Toothpaste freshens breath for hours and whitens teeth with extra whitening power!‡ With mini breath strips, this breath freshening toothpaste has a 10X longer lasting cool.*

Colgate Total Whitening + Charcoal toothpaste gently removes stains and fights against cavities, plaque and gingivitis while preventing new stains and tartar buildup.

Colgate Total Fresh Mint Stripe toothpaste provides long-lasting, fresh breath, fights bacteria and helps prevent plaque, tartar, cavities & gingivitis.

Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing) and surface stain removal

Colgate Max Fresh with Whitening Toothpaste has 10X longer lasting cool*, so you can breathe confidently.

Colgate^® Revitalizing White with Activated Charcoal toothpaste removes stains and impurities for whiter teeth and fresher breath.

Colgate Kids Toothpaste with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 2+, Mild Bubble Fruit Flavor is a toothpaste for kids that helps brush away buildup to maintain a healthy smile.

Colgate Kids Toothpaste with Anticavity Fluoride, Minions™, contains an enamel safe formula clinically proven to fight cavities.

Remove every day surface stains for a brighter smile with Colgate Optic White Purple Toothpaste for Teeth Whitening. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with Colgate Optic White Purple Toothpaste.
*after 2 weeks of twice daily use
*vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing) and surface stain removal

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor helps strengthen teeth enamel every time you brush your teeth.

Colgate Total Plaque Pro Release Whitening Toothpaste dissolves and lifts away gum harming plaque with daily brushing.

Colgate Max Fresh with Whitening Toothpaste has 10X longer lasting cool*, so you can breathe confidently.

Colgate Max Fresh Smartfoam with Whitening toothpaste has 10X longer lasting cool*, so you can breathe confidently.

Colgate Kids Toothpaste with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 2+, Pokemon, Mild Bubble Fruit Flavor made especially for kids 2 and up offers an enamel safe children’s toothpaste formula that works on developing teeth.

Remove every day surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Stain Removal Toothpaste.

*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Colgate Total Clean Mint toothpaste fights bacteria, helps prevent cavities and gingivitis, provides tartar control with regular brushing and strengthens enamel.

Welcome a brilliantly white smile with the Colgate Optic White Renewal Teeth Whitening Toothpaste. This whitening fluoride toothpaste removes 15 years of stains* and effectively removes tea, coffee, and wine stains. The patented whitening toothpaste contains 5% hydrogen peroxide to deeply whiten beyond surface stains to help you achieve a white smile. *when brushing twice daily for 2 weeks

Colgate^® Kids Toothpaste with Fluoride, Anticavity & Cavity Protection Toothpaste, For Ages 2+, Bluey, Mild Bubble Fruit Flavor is a fluoride kids toothpaste that helps maintain a healthy smile.

Colgate Total Whitening toothpaste eliminates stains and fights against cavities, plaque and gingivitis while preventing new stains and tartar buildup.

Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Stain Prevention 5% Hydrogen Peroxide Toothpaste. Use this teeth whitening toothpaste with a 5% hydrogen peroxide-based formula to deeply whiten beyond surface stains. Colgate Optic White Pro Series Stain Prevention Toothpaste effectively removes tea, coffee, and wine stains so you can achieve a white smile.

*when used as directed

Colgate Kids Toothpaste Pump, Maximum Cavity Protection formula, with maximum level of FDA allowed anticavity active ingredient, is enamel safe and clinically proven to fight cavities.

Colgate Max Fresh with Whitening Toothpaste has 10X longer lasting cool*, so you can breathe confidently.

Ultrabrite Baking Soda & Peroxide Whitening toothpaste safely and effectively whitens and cleans teeth for a great look and feel.

Help remove every day surface stains with the Colgate Optic White with Charcoal Toothpaste. This whitening toothpaste with charcoal removes 95% of daily surface stains* for a brighter smile. Get ready to reveal a smile that’s ready to shine with Colgate Optic White Whitening Toothpaste with Charcoal Toothpaste
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Colgate^® Fluoride Toothpaste, Watermelon Burst, is a kids fluoride toothpaste that makes brushing enjoyable and encourages your child to maintain a daily oral care routine.

Colgate Max Fresh with Whitening Toothpaste has 10X longer lasting cool*, so you can breathe confidently.

Colgate 2-in-1 Toothpaste and Mouthwash fluoride toothpaste combines the power of both an anti-cavity whitening toothpaste and breath-freshening mouthwash into one toothpaste formula to maintain a bright smile and clean teeth.

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor helps strengthen teeth enamel every time you brush your teeth.

Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing) and surface stain removal

Colgate Total Plaque Pro Release Fresh Mint Toothpaste dissolves and lifts away gum harming plaque with daily brushing.

Remove 5 years of stains* using Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile.

*when brushing twice daily for 2 weeks
**as shown in a laboratory study

Colgate Max White with Mini -Bright Strips 4.6 oz

The Colgate 360 Floss Tip Sonic Refill Pack comes with two replaceable brush heads. The compact brush head includes Floss Tip† bristles and polishing cups to remove surface stains, and a cheek & tongue cleaner that removes odor-causing bacteria. †does not replace flossing

Colgate Total Active Prevention Whitening Toothbrush is a soft toothbrush with charcoal infused spiral and Floss-Tip bristles (1). This soft bristle toothbrush fights the root cause* of cavities, plaque, gingivitis, bad breath, tartar buildup**, and stains*** and also helps remove surface stains to prevent stain buildup.

The Colgate Kids Unicorn Battery Toothbrush provides a great clean made fun.

Colgate^® 360^® charcoal-infused bristles cleans 2x deeper along the gum line than flat trim toothbrushes.

This adult full head toothbrush has ultra soft high density Floss-Tip bristles* that wrap around each tooth providing a deep clean along the gum line. *This brush does not replace flossing

The Colgate Kids Mermaid Battery Toothbrush provides a great clean made fun. Made for ages 3 and up, this kids battery toothbrush was designed with a slim, easy-to-hold handle to let them do the brushing, while the vibrating brush head does all the work.

Colgate^® Wave™ Gum Comfort Ultra Soft Toothbrush is designed with ultra soft curved bristles for gum comfort and effective cleaning of teeth, plus a compact head.

The Colgate Kids Minions Battery Toothbrush provides a great clean made fun.

The Colgate 360 Vibrate Gum Health Toothbrush combines the power of a battery toothbrush with the familiarity of a manual toothbrush head for a refreshing teeth cleaning experience. This full mouth vibrating toothbrush uses soft Floss Tip bristles* to clean between teeth.

The adult toothbrush is perfect for travel because it’s battery powered, so it can be used wherever you go (1 AAA battery included).

The Colgate^® 360 Gum Health sonic powered toothbrush with extra soft bristles gently cleans teeth and massages gums. Try it today!

Colgate^® 360 Optic White^® sonic powered toothbrush removes more stains vs. a regular flat trim manual toothbrush for a bright smile. Try it today!

The Colgate^® 360 360 Optic White Vibrating Battery Powered Toothbrush 2 pack offers a whole mouth clean experience while boosting a brighter, whiter smile.

The Colgate 360 Vibrate Charcoal Toothbrush combines the power of a battery toothbrush with the familiarity of a manual toothbrush head for a refreshing teeth cleaning experience. This full mouth vibrating toothbrush uses soft Floss Tip bristles* to clean between teeth.

The adult toothbrush is perfect for travel because it’s battery powered, so it can be used wherever you go (1 AAA battery included).

The Colgate 360 Vibrate Deep Clean Battery Toothbrush Pack combines the power of a battery toothbrush with the familiarity of a manual toothbrush head for a refreshing teeth cleaning experience. Each medium toothbrush uses vibrating bristles powered by sonic technology to clean better*. These adult toothbrushes are perfect for travel because they are battery powered, so they can be used wherever you go (1 AAA battery included).

The Colgate^® Minions™ Manual Toothbrush is designed for kids 5 and older with some baby and some adult teeth, as they reinforce good brushing habits.

Gently clean your teeth and massage your gums with soft bristles using the Colgate 360 Power Deep Clean Battery Toothbrush. This battery powered toothbrush uses soft Floss Tip bristles* to clean between teeth. The adult toothbrush is perfect for travel because it’s battery powered, so it can be used wherever you go (1 AA battery included).

Colgate Extra Clean Full Head Soft Toothbrush features circular power bristles to help remove tooth stains

Colgate^® 360 Charcoal sonic powered toothbrush with antibacterial bristles helps prevent bacteria growth on bristles. Try it today!

The Colgate^® Total Advance 360 Floss Tip* Sonic Battery Powered Toothbrush delivers a refreshing teeth cleaning experience.

Colgate 360 Floss Tip Replaceable Head Toothbrush Starter Kit, 2 Brush Heads and Metal Handle

Introducing the Colgate Optic White Pro Series Battery Toothbrush. With a rubber polishing cup that removes more stains for a bright smile

The Colgate^® Kids Dinosaur Battery Toothbrush provides a great clean made fun.

Remove stains and help reveal the natural whiteness of your teeth.

The Colgate 360⁰ Enamel Health Sensitive manual toothbrush for sensitive teeth has extra soft bristles to help protect enamel surfaces and gums, a raised cleaning tip to help clean hard-to-reach areas and the unique cheek & tongue cleaner that helps remove odor-causing bacteria.

Colgate^® Keep Deep Clean Toothbrush Starter Kit comes with a revolutionary aluminum handle and 2 replacement brush heads, for 80% less plastic waste.

The Colgate 360⁰ Advanced Optic White soft manual toothbrush features an advanced multi-action bristle design (vs. an ordinary flat trim toothbrush), polishing bristles to remove teeth stains, and an innovative cheek & tongue cleaner design to remove bacteria from teeth, tongue, cheeks, and gums.

The Colgate 360 Advanced Floss-Tip Bristles manual toothbrush provides 4 times deeper reach, cleans teeth, tongue, cheeks, and gums, and removes odor causing bacteria. The purple-ended Floss-Tip bristles gently reach deep between teeth and along the gum line.

Power away plaque with Colgate Total Battery Powered Toothbrush. This battery operated toothbrush for adults fights the root cause* of cavities, plaque, gingivitis, bad breath, tartar buildup**, and stains***. Plus, this battery toothbrush has a built in 2 minute timer and features two cleaning modes, Sensitive and Regular, to cater to your unique oral care needs.

The Classic Clean Toothbrush from Colgate^® is designed with multi-height bristles, to remove particles between teeth and give you a clean smile. Try it today!

My First^® Toothbrush from Colgate^® is designed for children age 2 and younger, with extra soft bristles for a gentle and effective clean. Try it today!

The Colgate Kids Batman Battery Toothbrush provides a great clean made fun.

The Colgate Kids Mermaid Toothbrush, Extra Soft for Children 5+ Years Old is designed to make teeth brushing fun. The kids toothbrush features extra soft bristles to clean big and small teeth, a soft tongue cleaner, a suction cup for easy and fun upright storage, and a thumb rest and rounded handle for a comfortable grip.

Designed for Sensitive Teeth and Gums

Colgate Wisp is your go-to brush on-the-go. Its bristles gently remove food and other particles, while the built-in freshening bead releases minty freshness. No water or rinsing is necessary, making it perfect for when you travel, or any time you’re out and about.

The Colgate 360⁰ adult toothbrush reduces 151% more bacteria that cause bad breath vs. brushing teeth alone with an ordinary flat-trim toothbrush. This toothbrush features soft cleaning bristles and polishing cups that help remove more plaque and stains and a unique cheek & tongue cleaner.

The Colgate^® Gum Health Manual Toothbrush is designed with ultra slim floss-tip bristles to clean deeper between teeth. Try it today!

The Colgate^® Plus Toothbrush is designed to fit the shape of your mouth, with a dual cleaning tip to reach your whole mouth. Try it today!

The Colgate Total Active Prevention Foaming Clean Soft Bristle Toothbrush is specially designed to tackle the root cause* of cavities, plaque, gingivitis, bad breath, tartar buildup**, and stains***.

Colgate^® Kids Batman™ Toothbrush is designed for children ages 5+ with both baby teeth and adult teeth. This toothbrush features extra soft bristles, a tongue cleaner, and a fun suction cup for upright storage!

The Colgate Optic White Pro Series Charcoal Manual Toothbrush for Adults, 2 Pack is the perfect set of charcoal toothbrushes to keep teeth clean. Designed with distinctive charcoal spiral bristles, this 2 pack of charcoal toothbrushes whitens teeth by polishing away surface stains helping to whiten your smile.

Colgate Optic White Replaceable Head Toothbrush Starter Kit, 2 Brush Heads

The Colgate^® Zigzag^® Toothbrush is a soft bristle toothbrush designed with multi-level bristles to reach between teeth.

The Colgate Kids Battery Powered Minecraft Toothbrush is a kids battery toothbrush that provides fun toothbrushing to keep children’s teeth clean and sweep away plaque.

The Colgate^® Triple Action Toothbrush cleans teeth, removes stains, and freshens breath for a happy smile. Try it today!

Colgate Total 12HR Pro-Shield Mouthwash provides 12-hour germ protection after eating and drinking for fresh breath.

Colgate^® Enamel Health™ Mouthwash helps to replenish natural calcium back into tooth enamel.

Brushing is better with friends. Colgate^® Kids Unicorn Mouthwash protects from cavities and strengthens enamel.

Colgate Total Gum Health mouthwash is a germ-fighting formula that forms a protective shield along the gum line and protects against bacteria for fresh breath.

Colgate^® Optic White^® Mouthwash is an alcohol-free, enamel-safe, whitening mouthwash that freshens breath and actively whitens and seals out new stains.

Colgate^® PerioGard Oral Rinse is a prescription-strength anti-microbial rinse to treat gingivitis, and help the healing of inflamed gums.

Colgate^® PreviDent^® 5000 Enamel Protection is a high fluoride toothpaste formulated to strengthen teeth & enamel for a healthier smile. Ask your dentist now!

Colgate^® PreviDent^® Oral Rinse is prescription-strength, with extra fluoride to help decrease cavities for people who have trouble brushing.

This professional-strength whitening serum, Colgate^® Optic White^® Professional Refill Pen (6% Hydrogen Peroxide) is meant to be used with the rechargeable LED whitening device that is included as part of the Colgate^® Optic White^® Professional Take-Home Kit.

Prevident Gel (Rx Only).

Colgate^® PreviDent^® Varnish is an in-office treatment for sensitive teeth. Contact your dentist today!

Colgate^® PreviDent^® 5000 Dry Mouth is a prescription strength toothpaste to fight dry mouth and remineralize teeth.

Colgate^® PreviDent^® 5000 Booster Plus is a high fluoride prescription strength toothpaste for unsurpassed remineralization.

Colgate^® PreviDent^® 5000 Sensitive Protection is a low abrasion, prescription strength toothpaste for sensitive teeth and prevent cavities. Ask your dentist!

Colgate^® PreviDent^® 5000 Plus Prescription Toothpaste delivers 4x the fluoride than over-the-counter toothpastes & rinses. Contact your your dentist today!