IT TAKES COURAGE TO FIND OPTIMISM TO KEEP GOING WHEN THE WORLD CAN BE HARSH OR UNFAIR.

Colgate empowers confident smiles

by supporting their power and telling their stories. Smile on.

MARNIE SWINDELS, Female Boxer

I'm a woman in a man's world. I had to accept that. You're fighting against stereotypes, not just fighting the opponent.

You gotta take those knocks, stand up, and put a smile on your face.

MIKHAIL PLOTNIKOV, Businessman

I did not plan to be a farmer. I lived in the city and worked in finance. Every day, looking at myself in the mirror, I saw a man who did not smile.

NIKITA PODLESKHNYKH, Stay at home father

As a stay at home father, I sometimes face the opinion that I'm not a real man.