What Does It Look Like to Smile First?

It takes bravery to be the first one to smile during a tense situation. So, be the person to smile first and change someone’s day.

The Magic of the First Smile

For over 145 years, we’ve given people the confidence to show off their smiles. And in that time, we’ve seen the impact a smile can have, from breaking down barriers to building up relationships. Now, we’re inspiring people to turn that confidence into courage, and smile first.