Sparkin optimism in everyone, every day

Sparking optimism
in everyone, every day


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Championing a Zero-Cavity Future

We believe every child and their family have a right to a lifetime of healthy smiles. That's why we’re championing a zero cavity future for 2 billion children as we work to end the world's most prevalent chronic disease: tooth decay. Left untreated, it can cause pain and discomfort, undermine self-esteem and quality of life, impact school attendance and more. Our mission is to connect those who need it to oral health education, free dental screenings and treatment referrals. Together we can create a world of bright smiles and even brighter futures.

2012

Reaching billions of children around the world (2012)

700,000,000

700m

2013

Reaching billions of children around the world (2013)

750,000,000

750m

2014

Reaching billions of children around the world (2014)

800,000,000

800m

2015

Reaching billions of children around the world (2015)

850,000,000

850m

2016

Reaching billions of children around the world (2016)

900,000,000

900m

2017

Reaching billions of children around the world (2017)

950,000,000

950m

2018

Reaching billions of children around the world (2018)

1,000,000,000

1,000m

2019

Reaching billions of children around the world (2019)

1,200,000,000

1.200m

2020

Reaching billions of children around the world (2020)

1,300,000,000

1.300m

2025 Goal

Reaching billions of children around the world

2,000,000,000

2.000m

Colgate's Global Impact

Colgate Bright Smiles, Bright Futures is among the most successful children's oral health initiatives. Since 1991 the program has impacted the lives of more than a billion children by providing free oral health education and dental care in over 80 countries.

Award Winning Oral Health Curriculum

We believe oral health is foundational, not just to bright smiles, but also to long-term health, wellbeing, and opportunity. Developed by global dental care experts, Colgate’s multi-cultural dental education materials and games help kids learn powerful habits like brushing twice a day with fluoride toothpaste and empowering them to keep their smiles healthy for a lifetime.

Through our proven curriculum (available online and in 30 languages), and through advocacy we work to ensure that cavity prevention remains a top global health priority.

Reaching Communities in Need

In the United States, Colgate’s classroom curriculum reaches nearly 4 million children in all 50 states. In some areas, Colgate Bright Smiles, Bright Futures is mobile. Colgate’s fleet of mobile dental vans travel to rural and urban communities in the United States to provide access to oral health education, free dental screenings and treatment referrals to more than 10 million children.

View all of our community programs

Colgate Bright Smiles, Bright Futures® video

 

Brightening Our Communities
One Smile at a Time

Discover what the Colgate Bright Smiles, Bright Futures® mobile dental van means to the communities, children, dentists and volunteers it serves.

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Everyone deserves a future they can smile about

Everyone deserves a future they can smile about
 

Our Story