The Power of a Smile

Our Mission

Sparking optimism in
everyone, every day

We believe everyone deserves a future to smile about

At Colgate, we make products that promote healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re championing optimism – we are committed to creating a healthier planet and working every day to create healthy smiles for all.

Finding the courage to smile first starts here

For over 145 years, we’ve given people the confidence to show off their smiles. And in that time, we’ve seen the impact a smile can have, from breaking down barriers to building up relationships. It’s a powerful thing, using your own smile to help someone find theirs. It can diffuse tension and make the world a better place.

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We empower everyone to master their oral health

Everyone has the right to a bright, problem-free smile. That’s why we’re committed to raising oral healthcare standards everywhere. Whether it’s building healthy new habits as kids or learning something new from the experts, we’re here to give your oral health a boost.

Making oral healthcare easily accessible

We’ve pioneered bold initiatives around the world that give people access to oral healthcare information and resources so they can put their best smiles forward.

See what we're doing


A brighter future for our planet

We’re continually looking for better and more sustainable ways to make our products and packaging including finding opportunities to use less plastic, less water, and as little waste as possible. After all, a healthy planet is something we can all smile about.

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recyclable toothpaste tube


The first of its kind recyclable toothpaste tube


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Know what you're getting

From vegan formulas and exceptional ingredients to what we're using in our sustainable packaging, we are transparent about the products you bring into your home.

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Dental experts


It takes a team to keep you smiling

From the actions we take to the products we make, our team of expert ‘smile-makers’ make sure that you only get the very best.


Get to know our team

Make the U


brighter Futures


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