Championing a healthy planet

Changing our habits for a smiling planet.

Our habits can help make the planet happier. Here are some examples of how you can make a difference every time you brush.

0% virgin plastic in toothbrushes

Each year 1.5 billion toothpaste tubes are thrown away. Find out how our recyclable tube* can help make a difference

*Your community may not yet accept tubes for recycling.. Check locally.


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recyclable toothpaste tube

Water is one of the most precious resources we have. Learn more about how much you can save each time you brush just by turning off the tap.


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