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Enjoy! Squeeze and use as usual, until the toothpaste runs out.
By reaching for this toothpaste tube you're actively making a difference.
Our recyclable tube is not meant for a landfill it gets turned into useful products.
We're so excited to bring this recyclable technology to life. Billions of toothpaste tubes end up in landfills every year. As the leaders in the oral care industry, we wanted to create a recyclable alternative. With this breakthrough, we're proudly helping to build a better future for generations to come. And we are sharing this technology with all other companies - we believe it's that important!
Momentum is building as we work to educate about our new recyclable tube! During this transition phase, your community may not yet accept tubes for recycling. Consumers should check with their local community programs.
This project isn’t about us, it’s about something bigger. By sharing our technology hopefully we can initiate a global shift to recyclable toothpaste tubes. Our dream is to have all tubes (not just toothpaste) be recycled in practice and at scale.
We've been sharing the technology and partnering with third parties to help turn "recyclable" into widely accepted and "recycled." During this transition phase, however, your community may not yet accept tubes for recycling. Consumers should check with their local community programs.
Questions? Find them here.