A smile is the simplest form of optimism: something we need now more than ever

The Power of Optimism

A smile is the simplest form of optimism: something we need now more than ever.

Committed to taking care of healthy smiles for over 145 years, we're dedicated to championing optimism and changing our world for the better. Learn more about the power that a smile can have to uplift others in our latest short film called "Be the Reason.” It celebrates real people who have the courage and resilience to share their smile with others despite challenges they may be facing. If you've found your smile power, pass it on. Be the reason someone smiles today.

We believe in the power of optimism

That's why in 2020, Colgate conducted a survey to uncover the state of optimism in America. We reached out to various demographics and uncovered something interesting and inspiring - the majority of Gen Zers want to adopt a more optimistic attitude and put the sentiment into action.

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Ever wondered how you can make an optimistic outlook part of your day-to-day routine? Us too. That’s why we teamed up with Dr. Deepika Chopra, a professional psychologist known as the Optimism Doctor®, to give us some quick, easy tips and resources to help find the silver linings, even when things get tough. Because together, we can all create a better future worth smiling about.

 

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A New Generation
of Optimists

Dr. Chopra discusses the resiliency of Gen Z after Colgate’s study revealed they are overwhelmingly interested in adopting a positive attitude. Despite unprecedented hardships and missed opportunities during the pandemic, this new generation of young leaders has proved themselves to be the “ones to watch” when it comes to putting optimism into action.

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Keeping it
Real

Dr. Chopra identifies and debunks common misconceptions about optimism and how to avoid what she calls “toxic positivity,” or faking authentic feelings. She explains how keeping it real by embracing uncomfortable or unfamiliar situations helps us build resiliency and cultivate the power to stay positive.

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Getting Back

to Basics

Dr. Chopra provides five easy, everyday tips that will help increase optimism and inspire optimism in others. Spending time outside, sharing good news, creating positive routines, and embracing gratitude are just a few simple easy ways to improve our outlook each day.

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The Optimism Project

We’ve launched a new program focused on championing individuals who are putting optimism into action. The Colgate Optimism Project is an initiative that focuses on celebrating optimistic youth leaders who are taking active steps to change their world for the better through their ‘Optimism in Action’ community projects. We identified six Gen Z Americans who all possess an idea that sparks hope and optimism in others. All received valuable mentorship, resources and grant funding to help further their ideas. Learn more about their incredible stories and inspire your inner optimist to take action towards creating a future we can all smile about.

 

Meet the Members

 

Through his work, Danny’s enlisted the help of 1000+ zoomers to help over 15,000 boomers in 38 cities, and their work is just beginning

Daniel Goldberg

Through his work, Danny’s enlisted the help of 1000+ zoomers to help over 15,000 boomers in 38 cities, and their work is just beginning.

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Karina started Makers for COVID-19, a global coalition that has 3D printing more than 82,000 units of protective gear and distributed it to medical facilities in need

Karina Popovich

Karina started Makers for COVID-19, a global coalition that has 3D printing more than 82,000 units of protective gear and distributed it to medical facilities in need.

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Matine created EEqual, a youth-led nonprofit working to overcome student poverty and homelessness through education

Matine Khalighi

Matine created EEqual, a youth-led nonprofit working to overcome student poverty and homelessness through education.

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Miracle founded OpportuniME to help empower the next generation of leaders to realize and reach their full potential at work and in the world

Miracle Olatunji

Miracle founded OpportuniME to help empower the next generation of leaders to realize and reach their full potential at work and in the world.

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Trinity created From We Can’t 2 We Can, a nonprofit and comic book series that helps to create inclusivity for disabled children

Trinity Jagdeo

Trinity created From We Can’t 2 We Can, a nonprofit and comic book series that helps to create inclusivity for disabled children.

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Talia founded Ballet and Books to improve the health and literacy skills of youth while building confidence and community through dance

Talia Bailes

Talia founded Ballet and Books to improve the health and literacy skills of youth while building confidence and community through dance.

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NowThis

We’ve partnered with NowThis to share uplifting, real stories of optimists who are setting an example and showing us the power of choosing positivity. Check out these videos for their inspiring stories and how these four Gen Zers are helping us create the positive change we want to see.