What Does It Look Like to Smile First?

It takes bravery to be the first one to smile during a tense situation. So, be the person to smile first and change someone’s day.

 

What Does It Look Like to Smile First?

It takes bravery to be the first one to smile during a tense situation. So, be the person to smile first and change someone’s day.

 

The Magic of the First Smile

For over 145 years, we’ve given people the confidence to show off their smiles. And in that time, we’ve seen the impact a smile can have, from breaking down barriers to building up relationships. Now, we’re inspiring people to turn that confidence into courage, and smile first.

 

The Magic of the First Smile

For over 145 years, we’ve given people the confidence to show off their smiles. And in that time, we’ve seen the impact a smile can have, from breaking down barriers to building up relationships. Now, we’re inspiring people to turn that confidence into courage, and smile first.

 

Discover Your Brightest Smile With Colgate

Discover Your Brightest Smile With Colgate

 

Find The Right
Care For You

Feeling confident in your smile is the key to being brave, so check out these product lines that can help you smile first.

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Colgate Products
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Sustainability

When we care for the planet, the planet will smile back

 

 

Our Sustainability Pact

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Haz La U Educational Grants

From the actions we take to the products we make, our team of expert ‘smile-makers’ make sure that you only get the very best.

 

Apply For Grants

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Bright Smiles Bright Futures®

Bringing oral health and wellbeing education to children worldwide

 

Learn about BSBF